Top tips to buying promotional pens

Promotional pens are widely recognised as one of the most popular and versatile promotional products available, accounting for a large percentage of the market.

With so many different design and colour options to choose from, it can be quite overwhelming.

The type of pen will be determined by the budget and the marketing objective. Inexpensive promotional pens are perfect as giveaways at trade shows to generate leads, whereas corporate gifts require a top-of-the-range executive pen.

The profile of the target market will also have an influence as different kinds of promotional penswill appeal to different sectors. The promotion should be in keeping with the brand’s image and convey the right message about the company.

Promotional pens offer good branding opportunities through overprinting or engraving, with a choice of locations including the barrel, clip or 360 degree wraparound. Another more subtle option is to have different parts of the pen produced in brand specific colours.

The most powerful promotions deliver the wow factor. As well as being creative and innovative, it is also essential to keep up with the latest trends.

Equally crucial is choosing a supplier who can provide a high quality service. There is little point in ordering the most amazing promotional pens if they arrive a day too late or are the wrong colour. Once chosen, the supplier should be given a full brief confirming price, colour, size and quantity, as well as leadtimes, delivery and packaging.