There are 2 kinds of tactics you can pick when it comes to generating an info-product. You can either be creative or innovative.Finding the right approach will establish the success of your product launch.
When it comes to generating an info-product, there are 2 kinds of approaches to choose from. You can either be creative or innovative. Creative means, you see the market and come up with a good solution.
Essentially, it is coming up with an info-product that will solve an existing problem. Say for example, you realize that people have a problem with writing articles, then you put up something like a rewriter software.
Or let's say, if you observe that a number of individuals are trying to prepare their joint venture's details, you can produce a joint venture profile software. Basically, you'll be the first person to hit in the market. Make sense?
But if you want to lower your risk of failure and make cash faster, I'll choose to be an innovator. Study the existing products available to fulfill the demand of a market. Check how good the sales volume is. Then, I'll be an innovator to offer improved solution or tap on the existing opportunity.
Not sure what this means?
Let me explain ...
If you happen to see that there are a number sales letter generator software right now in the market, that's because there are several innovative marketers. PayDotCom, a relatively new company, is one more example of an innovator market that provides the same service as Clickbank.com
It was launched successfully following the creative company called Clickbank.com. When it comes to providing credit card processing service with built-in affiliate tracking program, Clickback.com was the first to provide such. At the present, there are more innovative marketers that have created an affiliate tracking tool that can be incorporated with other credit card processors like Paypal.com, 2checkout, authorize.net, etc.
Innovative marketing doesn't limit to duplicating what is successful and trying to be better, bigger or less expensive. That's a very narrow observation on how to make money and it will normally fail. You will alter the whole profit model by adding these 2 ingredients which are as follows:
1. Looking for an angle
Looking for an angle means positioning yourself different from the originator. For example, Clickbank.com is a success. However other affiliate tracking tools that did not have a built-in credit card processor were very successful as well by tying up with third party credit card company. A good example of this, is again, PayDotCom.
2. Complimenting with the pioneer
Produce an info-product that can ride on the existing successful market. For discussion purposes, let's take for example Clickbank.com. To enhance the ease of using Clickbank, countless new tools were produced.
Examples are: Software to manage your Clickbank.com affiliates; Software to extract your Clickbank sales report into a Microsoft Excel file; Software to create Clickbank.com search engine tool that is integrated with Clickbank ID;Instructional videos on how to put-up Clickbank.com account; and so much more.
Observe what's happening on the internet.Make a decision whether you want to become a creative or innovative marketer. Then, TAKE ACTION!
