The Ford Figo has become a popular choice among Indian car buyers, especially those transitioning from two-wheelers to four-wheelers. This article delves into the specifics of the Ford Figo, its market presence, and why it stands out in the competitive Indian automobile sector.
The Ford Figo, introduced in India in 2009, has carved a niche for itself among entry-level car buyers. Known for its robust build, impressive ride quality, and affordability, the Figo offers a compelling package for middle-class Indian families. With a market share of 3.5% in the Indian passenger car market, Ford India continues to make strides with models like the Figo, Fiesta Classic, New Fiesta, and Ford Endeavour.
In India, the transition from two-wheelers to four-wheelers is a significant milestone for many middle-class families. Entry-level cars like the Tata Indica, Maruti Suzuki Alto, Nissan Micra, and Hyundai Santro have made this transition smoother and more affordable. The Maruti Suzuki Alto, for instance, sells around 25,000 units monthly, making it one of the best-selling cars in the country (source).
Ford India, with a market share of 3.5% in the Indian passenger car market, offers four models: Figo, Fiesta Classic, New Fiesta, and Ford Endeavour. Despite being an international giant, Ford is still working to establish a more substantial presence in the Indian market.
The Ford Figo was launched in September 2009 with much fanfare. It quickly gained popularity due to its excellent drivability and fuel efficiency. The Figo is powered by a 1.4-litre Duratorq diesel engine, known for its smooth performance and fuel efficiency. The name "Figo" is derived from an Italian expression meaning "cool," and the car lives up to its name with a sleek and stylish front end.
The Ford Figo comes in various petrol and diesel variants:
| Variant | Price (INR) |
|---|---|
| Petrol LXi | 3,49,900 |
| Petrol Exi | 3,81,900 |
| Petrol Zxi | 3,99,900 |
| Petrol Titanium | 4,42,900 |
| Diesel Lxi | 4,47,900 |
| Diesel Exi | 4,72,900 |
| Diesel Zxi | 4,96,900 |
| Diesel Titanium | 5,29,900 |
While the Figo's engine may not match the K-series engine in the Maruti Suzuki Ritz, it still offers a commendable performance. The steering response is excellent, and the car remains stable at both low and high speeds. Users have reviewed the Figo as one of the largest B-segment cars in India, with a longer wheelbase than the Maruti Suzuki Swift and the Ford Fusion.
The Figo's music system is another highlight. Equipped with four speakers placed at both the front and rear, the system allows pairing with up to four mobile devices, enhancing the in-car entertainment experience.
The Ford Figo stands out as a reliable and affordable option for middle-class Indian families looking to upgrade from two-wheelers to four-wheelers. With its robust build, comfortable interiors, and impressive ride quality, the Figo offers excellent value for money. Whether you're navigating city streets or hitting the highway, the Ford Figo is a car worth considering.
For more information on the Ford Figo and other Ford models, visit the official Ford India website.
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The Indian automobile industry is rapidly evolving, showcasing its prowess on the global stage. In the first quarter of 2010, Hyundai Motor India Ltd, the country's second-largest car manufacturer and the leading passenger car exporter, achieved record sales of 162,273 units, a significant increase from 121,565 units in the same period in 2009. Nissan Motors India also aimed to export 250,000 cars produced at its Indian plant by 2011, a goal they largely accomplished. General Motors (GM) announced plans to export nearly 50,000 cars manufactured in India by the end of the year.
