4 Risks Of Stacked Box Displays For Those Starting A Dollar Store

Those starting a dollar store sure have their hands full.  For most prospective owners it all starts by learning the dollar discount industry.  Part of this process includes locating the right products and the right vendors of those products.  Then as the dollar store merchandise starts rolling through the doors the challenge becomes locating the right place to display everything.  As the aisle and end caps fill up, the next logical thought is to create a display right in the aisles.  After all, it is quick and easy to stack cartons one on another until a mountain of product is created.  On top of being quick and easy, certainly shoppers will be forced to see the items – and purchases will increase. 

All of this might be true.  However there are also risks associated with this strategy.
It is important for those starting a dollar store to recognize the downsides to using this strategy.  Read on for 4 of the downsides:

    Trip hazard risk - the risk of shoppers tripping increases as the stack of boxes sells down.  Be sure you and your employees are aware of the location for these dollar store merchandise aisle displays and that you remove them from the aisle entirely once the stack is too low.


    Climbing hazard risk – some shoppers will allow their children to move about the store unattended.  In other cases they will have their child right beside them, but so engrossed in examining an item they don’t see as their child decides it is time to conquer the mountain of boxes beside them.  While you cannot watch every child in your store, be aware of this risk if you decide to use this strategy.


    Roadblock for shoppers in most dollar stores – most dollar stores are designed with aisles just wide enough for two shopping carts to pass each other.  There is no extra room as the goal is to maximize the amount of dollar store merchandise being presented to shoppers.  A stack of boxes eliminates the ability for carts to pass each other at that location.  Some shoppers will avoid the aisle entirely.  Others will reach the roadblock and turnaround, not seeing the majority of the merchandise in the aisle.  They also may miss out on obtaining the very items they came to purchase.


    May actually result in lower sales for the entire aisle – the result of creating a roadblock can often be lost sales; especially in a busy dollar store.  Weigh the risks and then the  benefits to make your decision about creating stacks of dollar store merchandise displays in the aisles if you are starting a dollar store.