This article mainly tells us that the first cooperation between Nike and Adidas suggests a temporary end to the battle between them. Some information about the war between Adidas and Puma can also be perceived here.
In the last urgent moments of the World Cup Final,
a player from Spain kick an Adidas ball into the goal. And this player wore a pair of Nike football shoes. Then Spain became the final winner. What a miracle it is! Because this is the first cooperation between Adidas and Nike. The competition between Adidas and Nike has lasted for a long period and there is no chance for them to be partners. For the war between the two enterprise giants, this is an absolutely historical moment, for it put a temporary stop for the war.
Nike Company has made improvements before the world cup 2010 in its ads "Write the Future" which bring great success to sales of its football shoes. When the player kicked into the key ball, he wore Nike Mercurial Vapor shoes, and these shoes were in fact the forth series Nike shoes. Nevertheless, when Adidas advertisement came out; it proved to be the biggest winner in the shoes sales. For the public, during a long period, the battle between Adidas and Nike continues, yet in reality, an fierce war existed between Adidas and Puma half a century ago. What's worse, there seemed to be no end to it.
Long ago, about in the 1920s; the Dasslers owned a happy family. In this family, the father was a master cobbler, and he had two sons, i.e. Adolf (Adi) and Rudolf (Rudi). Both the two sons seemed to be the genius of creating super effective sports shoes with leather.
Jesse Owens wore the spiked running shoes made by Adi to join the 1936 Olympics in Berlin. Yet some contradictions appeared between the two brothers during the Second World War. According to words of Ernst Dittrich, the head of the town archives in Herzogenaurach, northern Bavaria, the brotherhood between the two, like a marriage, became rather terrible.
It was said the problems appeared when Adi and his family were trying to avoid an Allied air raid.
When it comes to the membership of the big family, kinds of rumors arise. Among these rumors, there is one most possible explanation. That is, in the late war years, hostility was buried deeply. During that period, Rudi was an US prisoner of war.
When Rudi got back, Adi had taken charge of the factory. What's worse, Adi was reluctant to give Rudi power in this factory.
Then great rage occurred to Rudi. Thus he established his own factory on the other side of the river, namely, Puma. As to Adi's factory, its name was Adidas. Then an intense competition began its way between the two factices in order to take up the world market of football sports shoes.
The hatred has declined a lot in recent years. Adi and Rudi left, then the family participation in the two companies is reduced.
At present, Nike soccer shoes also joins the competition, then, the competition seem to be more intense and intricate. As Nike and Adidas cooperate with each other, the battle between Adidas and Puma will be over in the future.
