The Great Legend of Nike

"Blue Ribbon Sports" company-Nike's predecessor was established in 1963 by Bill Bowerman and Phil Knight, two alumnus of University of Oregon. Nike's history was started from 1972 since they changed its name into Nike.
In 1962, Phil Knight, business school graduate, overhear the "Oregon Journal" staff, were being debated in Japan Nikon cameras which will replace the expensive German-made Leicas cameras in one day. Phil Knight believes that e new market could be opened by the low-cost production of Japanese manufacturers. Thus, they can use their shoes to compete with the European footwear manufacturers, famous as Adidas and Puma. Knight had a meet with the manager of Onitsuka Tiger sports shoes company in the summer of 1963. When he saw these cheap and portable, and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. Oregon coach Bill Bowerman was impressed by the sample and made his decision to invest $ 500 as a partnership. They sign an agreement with Onitsuka Company on the purchase of 1,000 pairs of shoes. They transported the shoes to the General Assembly the on-site sale. As a result, Knight sold $ 8,000 shoes in just within a year. He then resigned from that work, and imported more shoes. Knight hired a few sales staff, who are like-minded runners, BRS Company just gave them the job opportunities, so that they can have a good income, but also enjoy the fun of running.
In 1966, Bowerman had been trying to use a variety of different methods of making shoes lighter, Bowerman sent one pair of his own design shoes to Onitsuka company, this pair of shoes called Cortez. Although the representative of Adidas business scoffs at his design at the very beginning, it still became popular in the track field, as Tiger's best-selling shoes. By 1969, BRS has sold more than $ 1 million pairs of shoes. However, due to the long-term over-reliance on Onitsuka Japanese companies, they also began to worry that the relationship may change. No sooner than that, the relationship was really broken, and the cooperation was threatened. Knight thinks the time to go alone has come, he decided to accept greater challenges. After the termination of cooperation, Knight found one Exeter factory and cooperated with a trading company to provide them credit financing. The name "Nike" came from the ancient Greek mythology became the company's name. A fat Tick symbol designed by a local female student Caroline Davidson, become a new landmark for Nike. The "Swoosh" (means "wind flying past") became the world famous symbol to the great success of Nike.
Today, Nike's production and business activities spread all over the world on six continents. With a total number of 22,000 employees, if shippers, retailers, and other personnel service included, 1 million people was reached. Athletes always be inspired by Nike by its best products which may bring their success. Nike's language is the language of movement. The company has always been committed to each individual to create opportunity to show themselves. Nike knows only use of advanced technology can produce the best products. Nike spend much money in manpower and material resources to the development of new shoes.