Never Give up the Pursuit of Striving

"Blue Ribbon Sports" company-Nike's predecessor was established in 1963 by Bill Bowerman and Phil Knight, two alumnus of University of Oregon. Nike's history was started from 1972 since they changed its name into Nike.
In 1962, Phil Knight, business school graduate, overhear the "Oregon Journal" staff, were being debated in Japan Nikon cameras which will replace the expensive German-made Leicas cameras in one day. Phil Knight believes that e new market could be opened by the low-cost production of Japanese manufacturers. Thus, they can use their shoes to compete with the European footwear manufacturers, famous as Adidas and Puma. In the summer of 1963 after graduation, Knight went to Japan in order to meet with Onitsuka-manager of the Onitsuka Tiger sports shoes company. When he saw these cheap and portable, and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. These samples impressed to the legendary Oregon coach, so he agreed to invest $ 500, and became a partner. The two men later signed a contract with the Onitsuka on behalf of "Blue Ribbon Sports Company" on the purchase of 1000 Tiger brand shoes. They sold their shoes on the site of the General Assembly. In a year of time, Knight sold $ 8,000 shoes. He then resigned from that work, and imported more shoes. Knight hired a few sales staff, who are like-minded runners, BRS Company just gave them the job opportunities, so that they can have a good income, but also enjoy the fun of running.
Bowerman design a pair of shoes called Cortez, which is lighter and sent them to Onitsuka company. Cortez became a top selling point in the track field. In a total, BRS has sold more than $ 1 million pairs of shoes till the year of 1969. The great depend on Onitsuka Japanese companies made them worried about the relationship with the company. Later, this fear turned into reality, Japan began looking for more wholesalers, and threatened to suspend cooperation. Knight thinks it's time to solve new challenge. After the termination of cooperation, Knight found one Exeter factory and cooperated with a trading company to provide them credit financing. The name "Nike" came from the ancient Greek mythology became the company's name. A local female student Caroline Davidson design a fat GOGO symbol as the landmark of Nike. The "Swoosh" (means "wind flying past") became the world famous symbol to the great success of Nike.
Nike's business has spread all over the world on about six continents. With a total number of 22,000 employees, if shippers, retailers, and other personnel service included, 1 million people was reached. Nike has always inspired the world for every athlete and offers the best products as a glorious task. Nike's spirit is the spirit of movement. Nike Company pay attention to its employee to develop their creative capability. Nike knows only use of advanced technology can produce the best products. Nike spend much money in manpower and material resources to the development of new shoes.