How 2012 Nike Make Its Name Popular

In 1963, graduates Bill Bowerman and alumni Phil Knight from University of Oregon co-founded a company called "Blue Ribbon Sports" company, engaged mainly in sports. Nike's history was started from 1972 since they changed its name into Nike.
Phil Knight inspired from the rumors from a staff of "Oregon Journal" that Japan Nikon cameras which will replace the expensive German-made Leicas cameras in one day . Phil Knight believes that e new market could be opened by the low-cost production of Japanese manufacturers. Thus, they can use their shoes to compete with the European footwear manufacturers, famous as Adidas and Puma. In the summer of 1963 after graduation, Knight went to Japan in order to meet with Onitsuka-manager of the Onitsuka Tiger sports shoes company. When he saw these cheap and portable, and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. These samples impressed to the legendary Oregon coach, so he agreed to invest $ 500, and became a partner. The two men later signed a contract with the Onitsuka on behalf of "Blue Ribbon Sports Company" on the purchase of 1000 Tiger brand shoes. They sold their shoes on the site of the General Assembly. In a year of time, Knight sold $ 8,000 shoes. He then resigned from that work, and imported more shoes. Knight hired a few sales staff, who are like-minded runners, BRS Company just gave them the job opportunities, so that they can have a good income, but also enjoy the fun of running.
Bowerman design a pair of shoes called Cortez, which is lighter and sent them to Onitsuka company. Cortez became a top selling point in the track field. In a total, BRS has sold more than $ 1 million pairs of shoes till the year of 1969. However, due to the long-term over-reliance on Onitsuka Japanese companies, they also began to worry that the relationship may change. Later, this fear turned into reality, Japan began looking for more wholesalers, and threatened to suspend cooperation. Knight thinks it's time to solve new challenge. After the termination of cooperation, Knight found one Exeter factory and cooperated with a trading company to provide them credit financing. They take the "Nike" (the ancient Greek goddess of victory, which is called the Nike) as the company's new name. A fat Tick symbol designed by a local female student Caroline Davidson, become a new landmark for Nike. Only a purely decorative function, however, the "Swoosh" (means "wind flying past"), which is Nike's nickname, has become the world's most famous symbol, but also for the success of Nike, a great tribute.
Nike's business has spread all over the world on about six continents. The total number of employees reached 22,000 people, with the company's shippers, retailers, and other personnel service close to 1 million people. Nike has always inspired the world for every athlete and offers the best products as a glorious task. Nike's language is the language of movement. The company has always been committed to each individual to create opportunity to show themselves. Nike knows only use of advanced technology can produce the best products. Nike spend much money in manpower and material resources to the development of new shoes.