How to Improve the Bottom line of Your Business Using Salesforce?

Customers are the lifeblood of any business. To remain competitive, businesses should lay equal emphasis on acquiring, as well as retaining customers. Rather, customer retention is a more cost-effective and easier way of forging lasting relationships with your customers, which ultimately translates to increased ROI. 

According to a research report shared by Fred Reichheld (Bain and Company), increasing customer retention rates by 5% leads to an increase in profits by 25% to 95%. 

So, how do you achieve better customer retention rates? As leaders in the cloud CRM space, Salesforce offers a solution to all your customer retention woes. To make the most of this robust and innovative platform, you must partner with a/Salesforce implementation partner /to implement it within your business ecosystem. Let’s take a quick look into how Salesforce can help you improving customer relationships: 

Centralizing Customer Data://A great way of converting your relationship with your customers into a meaningful one is by providing them with a timely resolution of their problems. Though businesses have been using several tools and applications to cater to customer requirements in a prompt way, it has led to an increase in business silos and reduced efficiency. Since, none of these systems are connected, it becomes difficult to provide customers with a seamless experience. Salesforce can help build a 360-degree view of every customer from a single location by integrating all the systems. This brings everyone on the same page leading to greater efficiency while creating transparency and a better opportunity for automation. 

Personalization:/Since, Salesforce integration provides a lot of customer-related insights, it can be utilized by organizations to provide a personalized experience to their customers. This could be done by sending personalized emails, which can make customers feel more connected to your brand./ 

Track Relationship with Customers:/Pardot – Salesforces’ marketing automation tool can be leveraged by people from the sales and marketing team to track customer interaction. By drawing insights from these interactions, businesses can offer a prompt resolution to customer queries and also find out who among them are interested in buying your products and services./ 

Better Service:/Providing on-time service is extremely important for retaining your loyal customers. It is important to note that customer service isn’t just limited to sending timely notifications regarding offers and discounts but largely involves handling their issues and grievances promptly. By leveraging the Salesforce Service Cloud,/the sales team can access crucial details and track the status of the issue to be processed so that they can handle the issue promptly. 

Re-connecting with Inactive Customers:/Though it might sound a bit astray, customers who once visited your store to make a purchase but called off the deal due to some or the other reasons account for a significant section of opportunity. By integrating Salesforce with your email platform and marketing automation software, organizations can access the list of such customers and re-engage with them./ 

Quick Wrap-up: 

It goes without saying that by retaining a small percentage of their existing customers, organizations can significantly improve the bottom line of their business. As an entrepreneur, when you champion the success of your customers, you tend to develop a strong bond that helps you understand their needs, worries, and their pain points in a better way. With a smart CRM system like Salesforce in place, businesses are better positioned to sell more and increase their productivity. For successfully integrating Salesforce to other essential apps and tools, organizations must get in touch with a reputed/Salesforce consulting company./