Implementing freebie products to grow a company base

The U.S. economy is slowly attempting to make its recovery from the depths of recession, and brand owners are, as always, looking at ways to draw customers to their corporations. Word of mouth has always been a good tool, but is unsteady. Advertising works, but with rates for newspapers, radio and the Internet climbing regularly, usual ways of getting the logo of a brand out there are becoming unreachable for many.

While there are many options available to help corporation owners expand their client bases, there is one that has been proven successful time and time again: using marketing products. Marketing items are things such as pens, pencils, key rings, note pads, mugs, tote bags, candy or larger products imprinted with your company logo. These gifts are given as a free gift to consumers for making a purchase, visiting a booth at a trade show or even for just stopping in a store to take a look around.
Some of the most popular freebie products are pens and pencils, post-it notes, sports bags and aluminum sports bottles. These and other materials can be bought online for very low rates and passed on to customers for returns that have the possibility to expand far beyond a store's front doors. To make this work, a corporation owner should brainstorm ideas and gifts his or her people would appreciate. An office supply store, for example, might do well offering its customer's pens, pencils or note pads imprinted with the entity name. A kid's apparel store could have a day where every customer receives a tote bag printed with the company logo. The project will cost funds, but the business should reap the reward of a larger client base for its troubles.

But how does a simple tote bag or pen bring a larger consumer base? An imprinted pen is a mighty marketing tool. The consumer who visits a store and receives a free pen with the company name printed on it will likely hold onto that pen. He or she will use that pen when out and about, and others will see the name of the company on the pen. Some will ask where the pen came from, or what the name of the organization on the pen does.

In short, marketing merchandise will get the name of a business out into the world, far beyond its own doors. Getting the name of a business into the mind of new people is a sure way to help expand consumer base.