Entrepreneurs will scrimp and save all the money they can but waste time on activities that are unproductive and add nothing to their income.
Have you ever noticed that entrepreneurs will scrimp and save every dollar they can but then fritter away hours of their time on unproductive (and often un-fun) activities that add nothing to their 1ncome?
Why IS that?!
The reasons are twofold. First, most business owners don’t truly know WHAT to do with their time, so they end up doing tasks that are either within their comfort zone or the ones they think they’re “supposed” to do.
Or, they focus their time on tasks that keep them busy, thus fulfilling their need to feel productive even though the results add little to their bottom line.
There’s also a hidden, secret reason women biz owners fritter away their time and it’s because of fear.
Getting a handle on your time means potentially challenging beliefs about being “nice,” being “helpful” and other typically feminine ideals.
What women entrepreneurs fear isn’t making necessary changes in our beliefs. We fear upsetting the apple cart, as in possibly hurting someone’s feelings, letting down someone we care about or appearing to be overly focused on success instead of relationships.
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