For Rent Media Solutions introduces wap.forrent.com on Internet accessible cell phones
NORFOLK, Va.—(June 24, 2008)—Apartment hunters looking to quickly find apartments for rent on-the-go can rest easy.Today, For Rent Media Solutions, a leading apartment resource for searchingapartments nationwide, and a division of Dominion Enterprises, announced that it is joining the likes of major Web sites such as Google Map, Business Week, TV Guide and ESPN with the launch of its first mobile Web site. Advertising for apartment listings on http://wap.forrent.com is currently available to clients who are using the text messaging product.
“With mobile devices growing more sophisticated, multifunctional, high-speed consumers are relying on their phones to accomplish every day tasks fromshopping to finding directions,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “Consumers are looking for faster and more current methods of finding information needed to make an educated decision. According to research produced by Harris Interactive, consumers are viewing cell phones as “indispensable”, noting that 16 percent of U.S. homes are using wireless phones exclusively. Going mobile is the next logical step in the evolution of the technologically savvy products and services that are offered by For Rent Media Solutions.”
On http://wap.forrent.com, apartment seekers can find the same basic search methods that can be found at ForRent.com, including address, city, state and zip code. After the search information is entered, the apartment seeker will be directed to a search results page where they will find a property photo as well as contact information. Once the apartment seeker has selected the property of their choice by clicking on the property name, they will be directed to a more detailed page for the property, where they will find a property description, additional photos, contact information and driving directions.
According to the Mobile Advertising Report created by Limbo, Inc., the world’s largest mobile entertainment company, there are more than 25 million mobile phone users in the United States. A mobile Web site can expose a property manager to a wider audience, making their apartment listings available to consumers not only through print publications and the Internet, but through their cell phones as well.
The ForRent.com mobile Web site is accessible by all cell phones with Internet capability and is hosted on a Wireless Application Protocol (WAP); a technology platform used to create sites that are easily accessible from handsets, even those with small screens and limited processing power. To view a demo of the mobile site, visit http://wap.forrent.com.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your nextapartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizableapartment searchfrom more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide and Apartamentos Para Rentar®. For Rent Media Solutions operates five additional Web sites:ForRent.com®,SeniorOutlook.com™,CorporateHousing.com®,ParaRentar.com™ andFLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.
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