New Ways Of Using Video Marketing For Your Brand

Wyzowl statistics show that 63% of the businesses employ video marketing strategy and 82% of these hold the opinion that video marketing is vital for their brand's development. Videos are much more engaging than any other form of marketing and it's not too hard to explain why, as it's apparent that our brain absorbs maximum information from our visual perception.

Research shows that adding a video about your product has the potential to increase conversions by 80%. Studies also show 74% of the audience that has watched an explainer video about the product purchases it consequently. This blog includes a description of a few effective ways to optimize video marketing for your brand's growth.

Live video gives you the power to command your audience by rejuvenating the old-school live TV or radio sensation. The founding concept behind live media, i.e getting connected with real people real-time is remarkably fascinating.

It is a pretty common trend to advertise your product within the realm of a specific video. Often you come across numerous videos featuring a specific product used in that video and the link to purchase the product is mentioned on the site somewhere and the audience is guided during the course of the video to it. Such videos are called "shoppable" videos. One of the most proficient ways to use such videos as your marketing tool is that in the intro of the video the brand could attach a riveting logo that helps in fortifying the brand identity at the initial stage. (For creative logo design ideas you could approach the abundant online resources, websites like Custom logo design UK have great logo templates available for free which helps in both time and money-saving).

It is the vanguard video style that is expected to soar higher with the development of AR and VR technology. It offers the viewer an incredibly captivating cutting-edge experience. Although, at the moment.

You could draw in creativity to your video marketing strategy by making a small skit, e.g dramatizing an illuminating concept along with advertising your brand, rather than solely advertising your product, this would help make your site or social media page more engaging and would decrease the bounce rate manifold times.

One of the newest methods employed by marketers is podcasting but it's still in its infancy state. Among a bunch of podcast platforms, iTunes remains the eminent one. When you make and post a podcast you could roll in more web traffic to your business as you can integrate links connecting to your site on every distribution network that you use, this helps promote brand awareness.

Videos allow us to know the appearance of a product, how it functions, what are its advantages and how can it sync into your life, and that brings a lot more content to your marketing strategy than just by verbally or textually explaining about your product or services. Furthermore, in order to maintain your brand up to contemporary standards, it is necessary that you should integrate as many tools as you can to build a strong connection with your target audience.