We’ve numerous examples where brands had to retract from their branding plans due to a poorly designed business logo. Not too long ago, Yahoo came under fire for its new logo that it reverted back within a week.
But why does that happen when brands have to go through such embarrassing moments? It’s because of a poorly crafted custom logo design that raises question on that brand’s designing department.
So, here few recommendations to avoid such blunders in logo design to save your company from the same embarrassment that other brands faced in the past. Read on and ensure that you’re not repeating one of these!
Avoid Poor Fonts
One of the common mistakes that brands make is to select a poor (non-contrasting) font for their custom logo design. This one selection spoils the whole design due to non-adjustment of font within the design. If you don’t want to make your custom logo design a topic of mockery in your audience, don’t fall for this blunder, ever. Look for the best fonts that go with every logo design.
The problem with random font selecting is that it influences the logo’s look and feel so the font should meet all the necessary standards for inclusion in the logo design. Like every company, every human being and even the logo design itself, the fonts also have an image. And you should look for the core image, the personality of the font when selecting for your custom logo design.
Because a wrong font can ruin the whole feel of the custom logo design and a right one can uplift the whole vibe of the logo. So, pay attention to logo’s font and always select the right one to avoid controversies.
Don’t Confuse People
Every brand wants to hook people’s attention on its logo and for that, they take some unrealistic design measures. Hiding a certain message within the logo is a good practice as it keeps the thinking. But crossing all lines to make your business logo more of a riddle can damage your marketing strategies.
While you revamp your custom logo design, keep in mind that simplicity is one of the prime rules for having a professional logo design. So whatever message you try to hide within those graphics, color schemes and fonts, try to maintain the element of simplicity in your custom logo design, too.
Hire Professional Only
The recent advancement of online design tools and free tutorials has made learning easier than ever for almost everyone. But when it comes to your custom logo design, you’re bound by certain limitations and you can’t wear the mantel of a graphic designer (unless you’re already one). So, hire a professional who knows how to turn your logo into the best marketing source.
That’s because your every movement is under the watch of your customers (or those who might purchase from you). And if they spot unprofessionalism in your custom logo design, they might drop the idea of further interacting with your business. So, always hire a professional logo designer in order to have a best logo for the representation of your business.
Stop Following Trends
One of logo design blunders that you should avoid at every cost is to follow the trends. And this mostly happens when you use an online tool and access their logo template library.
You planned to run your business for as long as you can but these trends are mostly short-lived with high chances of replacement with new design concepts. This is the biggest reasons for not recommending trendy logo design concepts and investing in a professional logo designer.
Comment below and let us know if you’re following one of these blunders or how you dealt with one in the past.
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