... High ... ... © 2003 Livvie ... High ... Teamwork is made up of ... ... and will provide the growth you are seeking in your practi
Proactive High Performance Teamwork
Copyright © 2003 Livvie Matthews
Proactive High Performance Teamwork is made up of nine
proactive components and will provide the growth you are
seeking in your practice. Two of the nine components are
Performance and Opportunities.
Performance=Profitability
High Performing Staff=High Performing Bottom Line!
Successful practices excel in the filed of Patient Services
**It's not about product...It's about Service!! ....your
"Absolutely outstanding service"!
Opportunities
New service options and availability can create tremendous
opportunities for revenue and profit from existing (as well as
new) patients. Seek to provide so many services and benefits
that patients choose to keep returning.
**Every patient is an Opportunity looking for a place to happen!
Learn to look and listen for Opportunities!
Patients must be made to feel important, appreciated and valued.
Focus on making each patient feel they are the most important
patient you have....because they are!!
Position your practice to do more cosmetic dentistry. Although
insurance doesn't cover cosmetic dentistry, more and more
patients are choosing cosmetic procedures.
All too often we think the patient in the treatment room knows what
cosmetic procedures are available to them, when 95% of the time
the patient doesn't have a clue! Many times it is just a matter of
mentioning what's available.
Don't speak in technical terms, speak in simple laymen's terms
so the patient will understand what you are saying. You're the one
who took dental terminology, not the patient.
Speak in terms like:
"Have you ever thought of closing the gap between
your two front teeth?"
"Did you know those two 'pointed' teeth could be made to
look as nice as the rest of your teeth?"
"You have such pretty teeth, you are a perfect candidate for
making them whiter!"
Remember: Every patient is an Opportunity looking for a
place to happen! Look and Listen for Opportunities.
There are 72 + million Baby Boomers in their mid-fifties,
who's children are now out of college (no more college
education to pay for), who have more disposable income
to spend, and who are extremely concerned about their
appearance.
Strengthen and enhance your practice's image by building
a reputation of excellence and becoming an office that
provides so many measurable benefits in services to your
patients that is reinforces their decision to keep returning.
Services so beneficial to your patients that receiving
care in your office offsets any inconvenience the patients
may have ("You are not on my provider list", "your fees are
too high", or Your office is too far away").
Often your most creative ideas come from your employees
and your patients. Learn to listen and understand both your
employees and your patients.
You and your team are marketing a high quality service...and the
patient defines quality. From their first telephone call through
enrollment and treatment, make sure your practice presents
an overall "Absolutely outstanding service" experience for your
valued patients as a benefit from your....Proactive High Performance Team (work)!
E-Mail Marketing: Your Practice Golden Opportunity
The electronic (e) age is here and with it comes one of the most cost effective marketing tools to promote your practice and communicate with your patients...e-mail. Keeping your name in front of your patients on a regular basis strengthens your existing relationships and establishes credibility and trust, two of the main ingredients needed to attract and retain quality patients.Look Out! Is Your Business on Auto-Pilot?
First there was the fax-on-demand...information received instantly by using a fax machine. Then the Internet evolved into the use of e-mail, producing email-on-demand with the use of autoresponders.Expecting 1st String Plays From Your 3rd String Paid Front Office?
You've hear ... all heard ... get what you pay for!" Sure, we all believe ... do we? What are you paying for? If you think its all the same and it really doesn't matter, then why