Promotional Items to Advertise Your Company Logo

Nearly all businesses pay an awful lot of hard earned cash for an individual to create an eye catching and different logo for their signs and letterhead. Sad to say that is often as far as they go with using their investment to promote the small business. But there is so significantly more that can be done by using that expensive logo to brand products like pens, calendars and key rings to keep your enterprise in a potential customers mind.

Pick A Product That Reflects What You Do

The first trick is to pick a product to brand with your logo that reflects what your business does. For instance a computer company might choose a USB thumb drive with their logo on it because that is something their target audience is likely to find useful and keep with them. This in turn will keep the company name in front of them, and when they need computer services yours is the company that is likely to come to mind first.

Another strategy is to brand an item with your logo that customers typically use everyday. Some of these types of objects might be calendars, pens or the ever popular coffee mug. There is almost nothing that a logo cannot be printed on, so you are really only limited by your imagination and perhaps your budget.

Logo Branded Products Increase Sales

While branded gadgets are great for around the office to instill pride or esprit de corps in the employees, they are also a powerful tool to increase sales and brand recognition. This is especially useful for an outside sales force to use as gifts or ice breakers with potential customers. Even if an immediate sale is not made, leaving that pen, calendar or coffee mug will keep the company's brand in the back of the customers, or potential customers, mind. Make sure, however, that your marketing merchandise not only sport the company logo but at least two methods of contact. Many times the need for services will strike unexpectedly, and having contact information in front of a person ready to buy is a sure way to make a sale.

Many new agencies don't bother with a logo and depend on name recognition alone, while this may work sometimes, more often it does not. A unique logo that immediately brings your company to mind as soon as it is seen is a powerful marketing tool, and on certain gadgets can bring the type of viral free marketing you could never pay for. A good place to start if you need a logo is to search out a good web designer on the web. Almost all web designers offer logo and branding as part of their overall services.