The First Cooperation Between Nike and Adidas Implies a New Start to The Relationships among Compani

In the last urgent moments of the World Cup Final, a player from Spain kick an Adidas ball into the goal. And this player wore a pair of Nike football shoes. Then Spain became the final winner. What a miracle it is! Because this is the first cooperation between Adidas and Nike. The competition between Adidas and Nike has lasted for a long period and there is no chance for them to be partners. For the war between the two enterprise giants, this is an absolutely historical moment, for it put a temporary stop for the war.
Nike Company has made improvements before the world cup 2010 in its ads "Write the Future" which bring great success to sales of its football shoes. What that Spain player wore were Nike Mercurial Vapor shoes which were the forth series. Nevertheless, when Adidas advertisement came out; it proved to be the biggest winner in the shoes sales. People may assume that the war between Adidas and Nike has existed for a long time, however, the fact is that there was an intense competition between Adidas and Puma fifty years ago and it seemed to be endless.
Long ago, about in the 1920s; the Dasslers owned a happy family. In this family, the father was a master cobbler, and he had two sons, i.e. Adolf (Adi) and Rudolf (Rudi). Both the two sons seemed to be the genius of creating super effective sports shoes with leather.
Spiked running shoes were designed by aid. And to take part in the 1936 Olympics in Berlin, Jesse Owens made Adi's creation as his choice. However, in the period of the Second World War, there aroused some relationship problems between the two brothers. Ernst Dittrich who was the head of the town archives in Herzogenaurach of northern Bavaria claimed that their relationship was like a marriage which turned to be worse and worse.
It was said the problems appeared when Adi and his family were trying to avoid an Allied air raid.
There were many versions about the reasons of deterioration of the relationship between the two brothers but the most possible one is that hatred was formed deeply during the late war years when Rudi turned to be an US prisoner of war.
When Rudi got back, Adi had taken charge of the factory. What's worse, Adi was reluctant to give Rudi power in this factory.
Rudi was rather angry and then set up his own factory with the name of Puma on the other side of the river. Adi's factory was named Adidas. In this way, a fierce war appeared between the two factories, because both intent to own the global football shoes market.
As time goes, nowadays; the bad mood between the two has improved a lot. Adi and Rudi both passed away and there has less family participation in these two companies.
Now, the competition becomes fiercer and more complicated with the join of Nike soccer shoes. As Nike and Adidas cooperate with each other, the battle between Adidas and Puma will be over in the future.