App developers these days have numerous ways to earn revenues from their applications. To name a few and common ones are pay per download, in app purchase which includes upgrades and game
App developers these days have numerous ways to earn revenues from their applications. To name a few and common ones are pay per download, in app purchase which includes upgrades and game advancements. However, developers can also boost their sales and earn more revenue by focusing on marketing and advertising.
Let us look at some of the strategic ways to optimize and sales and revenue.
Engage users - Engagement of user is very important to keep the interest and excitement going .If the app doesn’t engage the user for too long, then it is very unlikely for them to make any in app purchase. How engaged are the user is something is something we need to find out by looking into data analytics. This gives us the idea of their app usage pattern- how much time spent within your app, which pages are viewed most. In order to boost user engagement, developer needs to monitor the results closely and make a decision.
Push Notifications - Messages that are sent to users’ mobile device within an app. They alert the customers with important updates even when the app is not active, for eg, there is an app which gives updates about road traffic conditions, road accidents, diversions etc. These messages are engaging for users because it notifies them of important information. This will increase a lot of traffic and consequently increase sales.
Sales screens - They are also called nag screens. It is very important to have the correct timings for the sales screens. Most developers show the screen when the free trial of the app is closed by the user. This never works. Prospects simply choose to ignore them and it truly becomes a nag screen similarly to nagging.
The best sales screen locations ideas come for data analytics. Once the best moment when the users are most likely to purchase an IAP is identified, they just need to be provided with an engaging sales screen.
Social network integration - Humans have two inherent traits that the social integration makes use of – they are competitive, and they like to share information. Developers can cash in on these traits, by allowing them to compete with their friends, and share their achievements online with their friends and family. The good part is that the users are more of then than not willing to pay a nominal price for this feature.
Another important benefit of this integration is that the user engagement is much higher when users are trying to impress or compete with other people, especially the ones they know. Also, by posting their scores / achievements / progress online for the world to see, they are effectively challenging / inviting others to try out your application. That is free advertisement!
Provide value for money - So, you find all the above strategies in place, like sales screens, push notifications and good engagement level on a social level and still not generating revenues, chances are that your in app purchases are over- priced. You need to be very reasonable in pricing and give users a feeling of a cool app at a great value. To motivate the user to invest money in the application, the user should feel that he / she is getting their money’s worth.
Bundling and volume discounts are two methods of doing this. For e.g., if a hundred game credits cost $ 0.99, then a thousand credits should not cost $ 9.99, it should cost say, $ 7.99. This will make the user see more value in buying in bulk. Similarly, if the voice command feature is priced at $ 4.99, and the traffic feature comes for $ 2.99, then the combo pack for both of them should be say, $ 6.99.
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