The integration of mobile technology into business operations has revolutionized the way companies function, offering unprecedented flexibility and connectivity. As mobile devices become increasingly prevalent, their impact on various business functions—from sales and operations to customer service—has become a focal point for growth and innovation. With the ability to access information and collaborate in real-time, regardless of location, businesses are experiencing a surge in productivity and customer engagement.
According to Gartner, a leading information technology research firm, tablet purchases by businesses were projected to rise from 23 million units to 53 million units by 2016, marking an increase of over 130%. This growth reflects the expanding role of tablets as essential tools for professionals across industries. Gartner also anticipated that smartphone purchases would reach the 1 billion mark in 2013, underscoring the rapid adoption of mobile technology in the corporate sector.
The proliferation of mobile technology has led to a significant transformation in how enterprises manage their business processes, including marketing, IT, finance, production, and logistics. The impact of mobility extends beyond the devices themselves—it reshapes business operations, enhancing productivity and profitability.
Mobility grants employees the flexibility to access data, emails, and applications from anywhere, whether in the office, at home, or while traveling. This secure, anytime access enables employees to work more effectively without being tethered to a specific location. Enhanced communication and collaboration tools facilitate knowledge transfer and expedite business tasks, leading to increased productivity. By providing timely access to critical data, mobility empowers employees to make informed decisions swiftly, boosting overall performance.
For sales professionals, mobile technology offers access to email, databases, and other vital information on the go. Integrating mobile devices with CRM applications provides real-time inventory updates, client information, and meeting details, which can increase win rates and shorten sales cycles. The ability to complete transactions and capture electronic signatures during meetings reduces paperwork and accelerates the deal-closing process, ultimately improving cash flow.
Mobility enhances operational efficiency by simplifying internal processes. Mobile supply chain and logistics applications enable teams to stay connected in real-time, leading to cost and time savings. Work management applications provide managers with insights into team availability, schedules, and workloads, allowing for dynamic job allocation based on current needs.
Mobile dashboards, portals, and applications offer transparent, real-time data access at various organizational levels. This facilitates rapid decision-making, which is crucial for maintaining efficiency and staying competitive.
Mobility can significantly improve the purchase experience at the point of sale and enable quicker problem resolution through real-time alerts. Personalization and better customer engagement through mobile platforms can lead to a superior customer experience, reducing the likelihood of customers switching to competitors.
In conclusion, mobility is an invaluable asset for businesses, positively impacting all functions. Companies without a mobility strategy risk falling behind in an increasingly mobile-centric world. To stay ahead, businesses must embrace mobile technology and harness its potential for growth and innovation.
Are Phablets Drawing Tablets Towards Extinction?
Finally, phablets have broken the jinx to enter the mainstream smart devices business. I say this because recently, Oxford dictionary inducted the term that was the combination of "phone" and "tablet", "Phablet". This shows the popularity of this phrase as well the device called "phablets".
What to Go For? Enterprise Apps from App Stores or Custom Enterprise Apps
For small business owners and start up businesses, there is always a kind of money scarcity. The arrival of enterprise mobility although has brought a number of benefits but only after you have invested a handsome amount of capital.
Business Apps - Real Saviours or Just a Gimmick?
Go outside your house and look for people who don't have a cell. You will barely find anyone. Nowadays, mobile phone usage is not limited to just calling, texting, listening music and clicking pictures. Smart phones
