Social media has come a long way, from being a flirting and dating avenue for teens to becoming a primary content consumption platform for the masses, and a great marketing strategy. It is the most
Social media has come a long way, from being a flirting and dating avenue for teens to becoming a primary content consumption platform for the masses, and a great marketing strategy. It is the most effective way to strike up conversations with people who share common interests and a sure way to achieve better click-through rates and valuable user acquisition. Social media offers many benefits for the modern marketers - Increase brand awareness, create and cultivate relationships, identify prospects, generate leads, customer retention, reduce marketing spend, generate inbound traffic, Search engine optimization, build reputation and credibility, gain competitive advantage.
Just like social media can generate buzz, it can also generate revenue. In order to drive maximum user acquisition, user lifetime value and ROI, follow these best practices:
Be professional: If you want to be successful at social media marketing, you got to be better than your competition. Stay abreast of all social media marketing news, trends and events and share this with your clients/followers.
Start with a plan: One needs to create a strategy in detail: who you are, what you have to offer, how you plan to get the word out about your offerings, how much your offerings will cost, how many sales you need to make to hit your target, who will be involved in your team, what is the marketing/PR/customer support plan and how you plan to grow. This plan will be useful for your team, potential investors or if you ever want to sell your company.
Define your audience: It is veryimportant to define your audience on the basis of demographics, geography, psychographics, niche groups etc. Facebook allow their users to choose to show their ads to members who like their page or similar pages and provide different combinations of demographic data such as age, relationship status, and location and so on for targeting.
Make long - term engagement: Social media requires long-term engagement and an investment of time and attention from an app developer. Once your community of Facebook followers starts to grow, keep people engaged with a continuous stream of valuable content, sneak-peek information, discussions and ideas. For example, the Tap the Frog Facebook page has inside "sneak peeks" at new levels and new versions of the app, special offers and incentives to get people to "Like" the page, and photos from users sharing their decorated Frogs. Keep in mind that you don't want to bombard people and bug them with too many updates and feeds, but you should try to post something valuable every day or two.
Track your most effective creatives: You should refresh your creatives regularly; say every fortnight, so you’re always showing new and different content. Identify your most effective creative for your respective target audience groups by tracking clicks, downloads and custom actions with various banners.By finding out which banner, target audience and other campaign settings, such as time and day of the week, are the best selections for your Facebook app marketing campaign, so that you can continue this in future to maximize the ROI.
Final word
Social media is here to stay and the opportunities for associations are huge. Ultimately, your social media strategy needs to be driven by your mission and your objectives. There are many opportunities to generate revenue, but only in the context of a mature, strategic and integrated approach to creating online engagement.
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