It's been tough for UK copywriters in recent years. But just a smattering of SEO can help you win new work from anywhere.
Freelance copywriters in the UK have had it tough keeping the work coming in recently. Plan A used to be fine until about 2008. Then it all went haywire.
Plan A has been dumped. If it hasn't, it should have been. It used to be enough to shell out a few hundred quid on Google Adwords and the work would flood in. But those Adwords ads stay unclicked now, except by sharks looking for wordmilling at £2 a page rather than wordsmithing.
So what's Plan B? Well, you don't have to meet customers these days, do you? It's less and less vital to visit to take a brief. You're a freelance copywriter and you can work with people all over the planet, thanks to email, telephone and Skype.
That's why businesses in, say, Newcastle will be keen to talk to you – they want the best freelance copywriter for the job, not just one who happens to be in Newcastle.
Copywriters can, of course, take copywriting work from under their competitors' noses. There are a couple of good options. The first one will cost a few pennies; the second is essentially free.
The first option is to alter your Google Adwords PPC account so that you accept clicks for 'copywriter Newcastle' and 'copywriting Newcastle'.
The free version of this is to write a landing page about copywriting and copywriters in Newcastle. Tell Newcastle businesses all about the benefits of working remotely with your freelance copywriting business. If you're up north, tell them your fees are reasonable because you don't have a large mortgage to service.
SEO will be vital. Sort out some longtail geographical keywords based around Newcastle copywriting and insert them in your H1 headline and H2 headings.
Then look at your density of keywords. Around 5% on a page of around 400 words should do the trick. On a 400-word page, that means around 20 keywords.
Now that you've become an honorary Newcastle copywriter, you've just one more step to take. You need to drum up some backlinks. Register yourself with a number of articles and press release sites and post some articles. Make sure your anchor text is relevant to your copywriters in Newcastle landing page. Then sit back and watch your page climb the North face of Google.
Here's an example of what I mean: this landing page is about Newcastle copywriters. The copywriter is based in Lancashire. Why not try it yourself?
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
Mastering the Craft of Copywriting in Aberdeen
In the competitive landscape of UK copywriting, adaptability and strategic positioning are key to thriving. Despite economic downturns and market saturation, there's a silver lining for those ready to leverage technology and SEO savvy to reach clients far and wide, including in Aberdeen. This guide will help you navigate the challenges and seize opportunities to stand out as a top-tier copywriter, regardless of your location.
Navigating the Competitive Landscape of Harrogate Copywriting
In the evolving digital marketplace, Harrogate copywriters face a challenging environment. Yet, with strategic planning and digital savvy, they can secure a thriving career by connecting with clients globally. This article delves into the tactics that can help copywriters in Harrogate, or anywhere else, stand out in a crowded field and attract the business they need to succeed.
