How to Become a Somerset Copywriter

UK freelance copywriters have had it tough in the economic downturn. Until about 2008, Plan A was fine. Then the banks did all that bad stuff and the game changed forever.

Remember Plan A? You just had to be friendly with Google - that meant being on page one of the natural listings. If you weren’t there naturally, you could try a bit of Botox by paying for Google Adwords. If you were a good copywriter, your phone rang out all day and your inbox was like a live firework. But the only ones responding to those Google ads today are sharks asking for dodgy ‘content’ at $4 a page and copywriting wannabes.

So let’s go for Plan B. It goes like this. I’ll bet it’s a while since you needed to meet a client in person, right? Right from the off to the final sign-off, it can all be carried out using email and the phone. And maybe a bit of Skype. Where you are in relation to the client barely matters.

Now, imagine a company in deepest Somerset is wanting a freelance copywriter. They’re going to be looking for the best copywriter for their project – not the one who’s just the most local. Provided your copywriting is up to snuff, you could be located in Somerset, Summerseat or Somer Valley.

The way this pans out, freelance copywriters can nick work from under the noses of other copywriters. A couple of obvious methods come to mind immediately, one of which is free.

To spend actual cash, you can adjust your Google Adwords pay-per-click account so that searches for 'copywriter Somerset' and 'copywriting Somerset' find your website. This will cost you 75p per click or whatever.

For a similar effect for almost nothing, write a landing page and upload it in your content management system. Make it all about copywriting and copywriters in Somerset. Tell businesses in Somerset how cost-effective working remotely with you could be, without the need for expensive meetings.

Naturally, you’ll need to get your SEO sorted out. This involves choosing the correct longtail geographical keywords – ones based around copywriters and copywriting in Somerset. Put them in your H1 headline and H2 headings.

Now, go for keyword density of about 5% and write 400 words or so. Lastly, for backlinks, join up with some good articles sites and create some anchor text that features relevant words, like 'copywriter Somerset'. Then relax and smile as your landing shoots up the North face of Google.

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