UK copywriters are having a tough time. But, with a slight change of focus, work is available anywhere in the world.
For businesses in Inverness looking for a copywriter, there's only one option: the best copywriter for the project in hand. If they're looking for 'freelance copywriters Inverness' on Google, they're probably going to find only the most local copywriter, and not necessarily the best. But, in this day and age, it scarcely matters if your chosen copywriter lives in Inverness, Invergordon or Interlaken.
This is the age of the Internet. Everyone has email, Skype and the telephone. We all fileshare. Our huge monitors have to be winched into our work areas. So, if you're a freelance copywriter, there's no reason why you can't secure work from anywhere in the world.
Naturally, that 'anywhere' includes Inverness. All you need is a well-optimised website with good back-end work. From here, it's a pretty simple task to pinch work from under the noses of other copywriters – including those from Inverness.
You have two options. The first one will cost a little money – it involves paying out to Adwords, which you'll have tweaked to ensure it points towards 'copywriter Inverness'.
For less money (next to nothing), you might want to write a landing page for your website that talks about being a copywriter in Inverness and selling what you can do remotely as a freelance copywriter not based in Inverness.
At this point, I'm guessing you don't need a lesson in keywords and SEO. However, it's imperative to put your keywords in all the right places, including the H1 headline and H2 subheadings.
Keyword density? The received wisdom on this alters daily. However, if you go for anything between 3 and 5%, you'll be close enough. This means that, in a 400-word page about copywriters in Inverness, you'll need those keywords to appear about 20 times. Word count is an unclear science, too – but those article sites don't ask for articles at around 400 words for nothing. Be guided by the experts.
Now that you've written a stunning page all about being a great Inverness copywriter, it's time to sort out your backlinks. Look for high-PR websites like this one that take articles and press releases. Submit a couple of articles and ensure your anchor text relates to your Inverness copywriters page. Then sit back and watch your copywriter in Inverness page scale the West face of Google.
This page employs this geographical tactic to excellent effect – it's about Inverness copywriters. The copywriter is based in the North West of England. Why not try it yourself?
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