The digital world is a vast, open space, and your website and e-zine are accessible to anyone with an internet connection and a penchant for clicking. It's crucial to protect your intellectual property and website content, a task that is not as daunting as it may seem. You've invested time, effort, and creativity into your website's planning, design, and execution. Why not spend a few more hours to shield it from potential online threats?
Your first step towards securing your digital assets should be understanding copyright laws. A great resource for this is 10 Big Myths About Copyright Explained. This site can answer many of your questions and give you a sense of the protection available to you.
Once you have a basic understanding of copyright laws, it's time to delve deeper. You can find comprehensive information about copyright, patent, and trademark laws through the following resources:
For more detailed advice on copyrights, trademarks, and patents, Free Advice is an excellent resource.
A popular patent search system is available at Sunsite. You can also request the Information Dissemination Organization's US Patent and Trademark Catalog from General Information Services at 1-800-786-9199. This free catalog provides detailed information on all aspects of copyright protection.
For trademark and patent sales information, contact 1-800-972-6382 or email ptcs@uspto.gov.
Federal trademarks can be costly, but some states, like Tennessee, allow you to register your trademark at the state level for as little as $5. This protects your information from being stolen within your state and is recommended for company names, logos, slogans, etc. Contact your Secretary of State's office for more information.
The US Patent and Trademark Office has an online trademark database that you can search for free.
Don't procrastinate on securing your digital assets. The longer you wait, the less likely you are to do it. Copyright registration is affordable at just $20 and lasts for many years. It's a small investment for the peace of mind that comes with knowing your hard work is protected.
Debunking the Search Engine Hype: A Practical Approach
In the digital age, the importance of search engine visibility for your website cannot be overstated. However, the hype surrounding search engine positioning can often be misleading. While it's true that a high ranking can increase traffic, the effort required to maintain this position can be overwhelming. Instead, a more practical approach can yield better results without consuming all your resources.
Amplifying Website Traffic Through Contests
The first paragraph of this article provides a brief overview of how contests can significantly increase website traffic, encourage recommendations, and foster repeat visits. The author shares their personal experience using contests as a marketing strategy for Associatesearch.com. The article further explores the implementation of referral programs and the benefits of incorporating contests into newsletters.
Mastering Offline Marketing: The Power of Post-it™ Notes
In the digital age, offline marketing is often overlooked. However, it can be a goldmine of untapped potential contacts and customers. One simple yet effective offline marketing strategy involves the use of Post-it™ notes. This technique has proven to be a cost-effective way to generate a steady stream of new contacts and reach individuals who may not typically interact with your online presence.
