Address every issue that could be a concern. Begin with a list of every reason why a prospect doesn’t buy. He may want it, need it, even crave it -- and be quite capable of paying your price. Yet still, he doesn’t buy. So you need to go deeper to discover all possible obstacles that may be preventing sales.
Address every issue that could be a concern. Begin with a list of every reason why a prospect doesn’t buy. He may want it, need it, even crave it -- and be quite capable of paying your price. Yet still, he doesn’t buy. So you need to go deeper to discover all possible obstacles that may be preventing sales.
Anticipate those objections and create a way to address each. You can get into some depth here, and provide complete answers without adding excessive words to the sales letter. Simply create a Question and Answer (Q&A) or Frequently Asked Questions (FAQ) page and make it available by a separate link from your home page. This is an effective way to provide additional information – key details that could potentially swing the sale – without making your sales letter longer than it needs to be.
Your close can make or break the sale. Ideally, you want to carry the enthusiastic prospect through to your order page, without any interruption.
If for some reason, your reader still needs more information, it’s instantly accessible on your FAQ page. Move your prospect from a mindset of visualized benefits to a state of definitive action, in order to reap those benefits. Get him beyond the hesitation stage and into action simply because that’s the most certain way to get what he wants. That’s the task of your closing paragraphs – it’s your final opportunity to make an impact and achieve the desired response.
Charm prospects into action. Make it as enticing as possible and lead the way. Emphasize the actual value and tangible benefits they get for such a comparatively small investment. Put forth your most alluring proposition. Promise the huge payoff that awaits their one small action. Point out the fact that the ultimate in leverage is to gain a maximum value for the minimum price, which is exactly what they’re getting with your superb package.
How To Utilize A Postscript For Maximum Effectiveness
As an early read, the P.S. works to compel the prospects to delve deep into your letter. As a wrap up to your pitch, it’s a driving force in motivating prospects to click through to the order page immediately.
How To Write An Emotional Headline
Touch on the key issues in your prospect’s life. Use picture words that trigger strong mental images and tug at your reader’s desires. Add feeling to your message and give your audience the solutions they’ve long sought.
How To Make A Good Headline Even Stronger
Guarantees, added incentives and, definite deadlines give an added sense of urgency and importance to your headline. A guarantee offers immediate backup for any claim stated previously. You still need to prove it, but the fact that the promise is ‘guaranteed’ adds power and significance to the message of the headline.
