The internet is a great place to do business but it is a competitive environment. You have to make sure that your messages stand out from the crowd. These 5 copywriting tips will help your online advertising strategy and increase the response from your emails, adverts, blog posts or articles
There are a handful of simple changes you can make to improve your online advertising strategy and thus boost your sales. There is a formula that copywriters use to motivate people to buy products and services and you can use that same formula on your website and other online marketing strategies.
While you most likely will not become a professional copywriter instantaneously, the five copywriting tips below can be used in your online advertising strategy to increase the response rates from your emails, adverts, blog posts, articles or other marketing communications.
1. Have An Attention Grabbing Headline.
The first of these copywrting tips is about your headline. The headline is (almost) the most important element of your online advertising strategy. If your headline is poor - or worse - boring, most people won't read any further. A headline needs to be exciting, enticing, and intriguing. Your headline needs to grab the attention of your reader quickly so that they want to know more.
2. What Is The Problem?
Your online advertising strategy will be more effective if you tell your audience that you can solve a problem for them. So when you are writing copy for your marketing messages make sure that you present the problem. Without a problem, people have no need to buy or take any kind of action at all. Presenting people with a problem is the same as letting them know they need to take the necessary action to resolve whatever the problem is. And you can help them do this.
You have to demonstrate that you have an understanding of the problem and can feel their pain. This is one of the key copywriting tips. You need to establish a connection with the reader to build trust and not talk down to them. Then, you can show them that there is a solution to their problem and you present that solution.
3. Layout and Format.
One of the biggest mistakes most people make when writing sales copy or any other type of content is they fail to break it down into bite sized chunks. When words are written together in long paragraph form without breaks, readers tend to skim rather than read the content if they read it at all.
To get your point across, your online advertising strategy should be to communicate your messages in a style that flows easily. Start with clean, crisp headlines followed by your storyline and then begin to break it up into sub-headlines.
Bullet points are also helpful to use. They take lengthy paragraphs and put them in an easier to read structure. They quickly draw the focus of the reader and you can point out important details within separate bullet points.
4. Call To Action.
You may have written the best ever copy, but if you don't tell people what to do, they won't do it. Your online advertising strategy needs a call to action that makes people want to respond. But try to avoid using the same old phrases, like Buy Now or Order Here, as people tend to ignore words and phrases that they have seen a million times.
Remember the customer's problem? Here's where understanding what the problem is can work as a call to action. For example, if you were selling products that successfully treated acne, instead of having a Buy Now call to action, you could use, "Yes! I want to fight my acne starting today!"
You want to think about your call to action and put yourself into the customer's shoes. How is the problem hurting their life? What emotions are they battling because of it? Embarrassment? Social anxiety?
5. One Final Point.
The last, but by no means least, of these copywriting tips is to use a PS (and even a PPS) in your copy. Why? Some people skip the sales copy and head straight to the price point and postscripts to see what the page is summed up about. You can also use these to show what the customer might risk if he does not take advantage of your offer.
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