The internet provides your business with a worldwide market that can buy from you at any time of the day or night. But if your website looks unprofessional it will reflect on how your business is perceived by your potential customers.
If your website design is not very good it will effect the success of your online business ideas. In today's digital world, all new business ideas should include a website. When you look at a well designed website, you don't know if you're dealing with a global company or a one-person operation. And this is good news for the small online entrepreneur because it means that your online business can compete alongside the big organisations.
1. Allow For Different Web Browsers.
The website for your online business ideas must be compatible with different web browsers and operating systems. Currently, the most popular website browsers are Google Chrome, Firefox, Internet Explorer and Safari. If your prospective customers cannot view your website properly, they will move on to one of your competitors and not return to yours.
2. You Need A Responsive Website Design.
More people are researching, shopping and generally using the internet via mobiles and tablets. A responsive web design for your online business ideas means that your website provides an optimal viewing experience across a wide range of devices from mobiles, to tablets to desktop computer monitors.
3. Use Appropriate Content and Images.
The best online businesses have a combination of good content and relevant images on their website. Images can portray strong emotions and when used appropriately on your website they will help to communicate your online business ideas. Do not upload any irrelevant or outdated pictures and make sure that the image file size is optimised for the web. Avoid using high resolution pictures as they take too long to load and viewers will just close the page.
4. Have Clear Navigation.
Your online business ideas may have the best looking website ever made, but if your website is complicated to navigate or does not function correctly, you will lose visitors very quickly. The main navigation options are usually in a horizontal bar along the top of the website. The secondary navigation options are generally underneath the main navigation bar or on the right or left side of the page.
5. Remember 'The Fold'.
The area above 'the fold' (also called 'the scroll') refers to the portion of your webpage that is visible without scrolling. Put your call to action in the upper portion of your website and make sure that your contact button is there too. The information that you put above the fold should be the most beneficial aspect of your online business ideas for your customer.
Make your best effort to satisfy your website visitors and design your website with your customer in mind. Your website visitors will determine if your internet business ideas will work or not. Take care of the user and try to satisfy his or her needs in your website design.
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