Not everybody who visits your website will want to buy from you there and then. That it is why it is important to capture their email address, so that you can remain in contact with them via email marketing. But how can you get a website visitor to provide you with their email address?
When you have built your website for your online home business and you are starting to drive visitor traffic to it, the next step is to build a list of potential clients from the people who visit your website. Not everybody who visits your website for the first time will want to buy from you there and then. So, to enable you to stay in contact with them, you need to capture their email address. But how can you pursaude a website visitor to give you their email address in the first place?
Using Email Marketing To Build Your Online Home Business.
To encourage your website visitors to give you their email address, you provide what is called an opt-in offer. An opt-in means that the visitors to your website choose to receive, via email, a free gift or more information from your online home business. It can be something as simple as a short eBook, a report, a training video, a discount voucher or a copy of your latest newsletter.
Your email marketing begins when somebody enters their email into the opt-in form on your website. Specialist software, called an email autoresponsder, will immediately send them an email confirming their subscription to your database and your opt-in offer. You can set your autoresponder to send out a sequence of emails after the first one. The great advantage of using an autoresponder is that it works 24 hours a day, 7 days a week. That means, your business can be sending emails even while you are asleep!
An Important Building Block.
Having an opt-in form on your website is an important building block for your online home business. This is the tool that will let you reach out to potential customers and start building a relationship with them. The person who did not buy after a first time visit to your website might do so once you have built a relationship and they have learned to trust what you have to say.
There are always those who will see your products and services, but because they have been burned before, they are reluctant to trust anything. So you need the opportunity to show them that you are different from other businesses who took their money and their trust before. That is why it is important to always provide value.
What you provide to somebody when they input their email details into your opt-in form must be something they want or need. Whatever it is, make sure ii is worth the download. When you provide something of value, people are much more likely to listen to what you have to say when you do send out other email marketing messages.
Where Do You Put Your Opt-in Form?
The sad fact is that most website visitors don't scroll all the way to the bottom of the page. That's why you want to make sure that your opt-in box is at the top of your home page. Once a customer leaves your website without purchasing anything, it's highly likely that you've lost their business unless you have the chance to reach out to them again. This is why building a customer base who you can contact via email marketing is so important for the success of your work from home online business.
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