When communicating your newsletters to your new subscribers, don't promise one thing and then result to sending emails about affiliates or the like. This will not help you in the long run so it's best to be up front and honest.
Remember, there is no problem including information about affiliates and the like in your newsletter. Just follow through with the information you promise to begin with. This is the best way to communicate with your readers and ensure that they remain subscribes. When you trick people into subscribing you will find they quickly unsubscribe!
Consistency
Subscribers will thrive on a newsletter that is consistent. This means one that arrives on the same day every week or month, one that has the same format, and one that always provides the information they are looking for. It is really important to be consistent and you will find that when you are you will have more subscribers and in turn more customers.
Remember, it's okay to experiment with your newsletter and try and make it better each week or month. However, don't change what isn't broken and keep your reader's happy and content. You could always provide a survey, too, asking readers to respond to you and let you know what works best about your newsletter and what they would like you to improve.
Personal Style
When you are writing your newsletter keep in mind that it is best to have a simple and personal approach. The reason why is because people respond better to this than they would they hyped up "salesy" approach. You may think that is the method you should use when you write your newsletter. However, you will find that a personal approach that is easy to read is greatly appreciated by your readers and it will actually build more confidence in your newsletter.
Value
Another goal of your email newsletter is to find a way to provide value to your readers. Once your readers no longer find value in your newsletter they will unsubscribe. There are many methods of providing value in your newsletter and different readers will define "value" in a different way. So, that means you need to have a newsletter that can be valuable to many in a variety of ways. For example, use original content, provide tips, provide links to resources and tools that might be considered valuable, and the like.
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