When it comes to small business marketing there are several things that must be kept in mind. For example, small businesses rarely have big budgets for advertising.
Multiple Marketing Tactics
The first thing you will want to do is come up with several marketing ideas that will help your business. Then, figure out a plan to rotate these tactics so that you get the most bang for your buck. One marketing effort may work great the first time and not the second time or else it works only occasionally. Because of this it is important for small businesses to have a marketing plan and alternate various types of marketing tactics for the best results.
Buddy Marketing
Another option is to use buddy marketing. This is a great way to reach new customers without much cost. The way buddy marketing works is that when you send out a brochure of your company you include a business card or small leaflet for another business to advertise for them based on an agreement that they will do the same for you. The business should be complementary to yours, but not in competition.
Second Offers
As soon as a customer makes a purchase send them a letter thanking them for their purchase and that because of this purchase they may be able to buy return and buy an additional item for a discount of 20% or something of that nature. Make sure you include an expiration date, too, so there is a sense of urgency.
Market to Past Customers
Remember that marketing to your past customers is better than marketing to new ones. That is not to say that you don't want to try and get new customers just that old customers are easier to sell to. As a result, concentrate and marketing to your past customers whether this be through email marketing, newsletters, or coupons in the mail. Regardless of the way you market to past customers you will benefit by making more sales.
These are just a few tips to help small businesses market their services and business. It is really important to keep in mind there are unlimited ways to market your business without spending a lot of money or even time. It's just important to be aware of what the options are and how to make them work for you.
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