From time to time, I still come across services that sell email lists, which is mind-blowing. But here's why you stay away from those services like the plague.
Once in a while, I still see services where you can buy email lists.
As far as my knowledge goes, the action of buying an email list itself isn’t illegal.
A huge maybe. I say that with 80% confidence. I mean, unethical tech companies buy and sell data all the time.
But I can say with 100% confidence that sending promotional emails to a paid email list is against the law. Plus, it’s a huge waste of money.
Here are some reasons why.
1. The most obvious reason is that it’s against the CAN-SPAM Act.
2. You don’t know if the email addresses are active, unmonitored or non-existent. And that leads to my next reason.
3. Low response rate. If a large portion of the emails are dead emails, you’re not going to have many people reading your unwanted emails in the first place. And if they do…
4. They’ll most likely ignore or unsubscribe from you. On top of that…
5. If you’re using an email marketing software like Mailerlite, Mailchimp, or Activecampaign, they’ll most likely, if not they will boot you off their platform since it’s against their terms of service.
It’s no different than being a lottery winner who spends all their winnings within five years and ending up broke. You instantly gain a huge amount of email addresses. After some time of emailing them, the list slowly dwindles. The only difference is, you’re breaking the law.
So if you value your business’ reputation and your freedom, then I suggest starting building your email list manually.
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