Restaurants and Location: Making Yours a Winner

The Importance of Location in the Restaurant Business

In the competitive world of restaurants, location is a critical factor that can determine success or failure. While good food, reasonable prices, and excellent service are essential, the location of your restaurant can significantly impact its performance.

Traffic and Visibility

At first glance, a high-traffic area might seem like the perfect spot for a restaurant. However, not all high-traffic locations guarantee success. For instance, a busy street with no convenient parking can deter potential customers. Conversely, a less obvious location with ample parking and good visibility can become a hidden gem.

Interesting Stat:

According to a study by the National Restaurant Association, 60% of new restaurants fail within the first year, and 80% close within five years. One of the primary reasons cited is poor location choice. Source: National Restaurant Association

Parking Considerations

Parking is a significant factor that can influence a restaurant's success. In suburban and rural areas, ample parking is essential. If customers have to walk a long distance or struggle to find a parking spot, they are likely to choose another restaurant. In urban areas, while public transportation and walking are more common, convenient parking still plays a role.

Key Points:

• Ensure there is enough parking space close to your restaurant.
• Consider the needs of your target audience; urban diners might prioritize proximity to public transport, while suburban diners will look for ample parking.

Visibility and Signage

Visibility is a form of self-promotion that can attract customers. A well-placed sign can act as free advertising, drawing in people who might not have otherwise noticed your restaurant. Even in high-traffic areas, making your presence known is crucial.

Pro Tip:

Invest in eye-catching signage and ensure it is visible from multiple angles. This can significantly increase foot traffic and brand recognition.

Space and Layout

A restaurant needs to be spacious enough to accommodate all essential elements, including the dining area, kitchen, bar, storage, and office space. An empty building might seem large, but once filled with equipment and furniture, it can quickly become cramped.

Space Requirements:

• Dining Area: Should be comfortable and spacious enough to avoid overcrowding.
• Kitchen: Needs to be well-equipped and efficiently laid out.
• Storage: Adequate space for dry storage and a walk-in refrigerator.
• Office: A small but functional space for administrative tasks.

Safety and Compliance

Safety is paramount when choosing a restaurant location. Ensure the building meets all local codes and regulations. This includes proper wiring, fire alarms, sprinklers, ramps, and washrooms. Consulting with a local code enforcement officer can help you identify any potential issues.

Checklist for Safety Compliance:

• Electrical Wiring: Ensure it meets safety standards.
• Fire Safety: Install sprinklers and fire alarms.
• Accessibility: Ramps and accessible washrooms for customers with disabilities.
• Health Codes: Ensure the kitchen and dining areas meet health and safety regulations.

Conclusion

Choosing the right location for your restaurant involves more than just finding a busy spot. Consider factors like parking, visibility, space, and safety to ensure your restaurant not only survives but thrives. By paying attention to these details, you can set your restaurant up for long-term success.

Additional Resources:

• National Restaurant Association
• U.S. Small Business Administration

By understanding and addressing these critical factors, you can make informed decisions that will help your restaurant become a winning establishment.