Proper keyword research is the very foundation of successful online marketing. Here we will disprove 8 misconceptions concerning keyword research that will help get your content on the first page of search results.
Proper keyword research is the very foundation of successful online marketing. Here we will disprove 8 misconceptions concerning keyword research that will help get your content on the first page of search results.
1) Keyword research is not that necessary.
A vast majority of people using the internet start with a search on one of the search engines. They enter search terms,
looking for results. We call those search terms ‘keywords’. Two sides of the same coin. If you don’t try to match your keywords, with what people are searching for, how are they going to find you?
2) You need expensive software to do keyword research properly.
There are more than enough free keyword research tools on the internet to satisfy all of your research needs. See below.
3) You need to be an SEO expert to do keyword research.
There are simple, practical, and easy to understand principles that will guide you through your keyword research. See below. It may take a bit of time, but its not hard to find effective keywords.
4) Your keywords should have a high search volume.
High search volume is only a part of the picture that needs to be examined. One other important aspect is the amount of competition for a given keyword. There are tools for discovering these things. See below.
5) Your keywords should have a high PPC price attached to them.
PPC pricing is dynamic. There are other, better consideration to take into account. See below.
6) Your keyword phrases are better when shorter.
Usually the shorter a keyword is, the less effective it will be. And single word keywords are nearly always useless. Searchers are getting more savvy and are getting more specific with their searching. That means the search terms are getting longer. Your keywords should aim to match the searchers level of specificity.
7) Using the correct keywords will get me instant results.
There is no such thing as a magic bullet, and that includes using the proper keywords. If you want instant results go to Vegas.
8) Proper keyword selection will get me onto the first page of the search engine results.
Possibly. But not without significant effort on your part. You need to use your keywords properly. You need consistency of effort, consistency of quality content, and it needs to be relevant to your market.
And this takes time. Time for the search engines to notice you, check you out over time, and to make their decisions about how valuable your web presence is. Page rank is the measurement for that. Of course, the higher the better.
