Five Reasons Why a Small Business Needs a Big Website

Small business, is in need of three things to be big, one being the time, another money and third expansion infrastructure. But what if you have a virtual platform to have it all? Think! According to Bridget Weston Pollack–” If a company or a small business doesn’t have their presence on an online platform, they are lacking plenty if their potential customers who would have been by now, shopping on their shop store! “

So, here we list out 5 reasons why your small business needs a big website-

CUSTOMER BASE:

‘Sasti Website’ surveyed and found that having a website has made it extremely convenient for at least 88% of small enterprise companies to deal with their customers. Also, they agree that it makes it really easy for their consumers to find them and hence for them to have their customer base boosted. A website is that informative channel through which your customers come to know about what all you have to offer, what’s your ratings and credibility etc. As the online competition has gone on to become cut-throat today, the business environment suggests that content is the key to your customer base. As comprehensive and relevant the content would be, so will be the increment in the customer base. Also, in the current business environment, Google has changed its ways. Now, its altered algorithms help searchers find their results better. Ahead of it, it pays reward to sites that bring in that helpful content to help its searchers. So, now you know how having a website works wonders for your customer base.

CREDIBILITY BUILDING: 

Of course, every business loves having their brand presence on a larger pedestal. But that takes up time, space, and of course a huge sum of money. And all these are extremely unaffordable for small companies! What’s the way out then? Definitely a relevant website! If you have a website, you can have an online brand presence with the least amount incurred on the same. Also, such viable options for small business provides it with a room to compete with other business giants in the market. This provides you with a chance to soar high in your initial years in the industry! A recent data reveals that 84% of Indians in business believe that not having a website makes you go oblivious in the digital market. At times, companies think having a social media page is more than enough! But that is not at all the case. The need of the hour is to hold on to the marketing concept instead of the seller concept. Through a social media page, you only speak one way about your services. But with a website, you have reviews, ratings, customer support services. To conclude it up, you have an entire business online if you have a website. And by a social media page, you merely present one gist of your business.

POTENTIAL CUSTOMERS:

Having a successful business running online makes it quite easy for your company to fetch in new customers. These new customers in terms of business are known as potential customers. In a business environment like that of today, one can’t afford to reach out to customers through conventional ways of marketing e.g., direct mails or newspaper ads. Not just that they have a limited outreach but also that they are extremely unreliable with respect to their return on investment (ROI). But once you are present online with your brand, you know it really well that you will get maximum exposure with a minimum amount spent. And for a small business, that’s where they find a chance to have an edge over the business giants. Also, on an online platform, you have transparency to evaluate your results. You can check really well whether your company is attracting a plethora of customers or not. Above all it’s not just about fetching in the new set of customers, but also retaining the pre attained ones. In order to retain them conveniently, you have to give an after-sales service like none other. And that is best done by emotional selling! But how will you do this, for a gamut of consumers all at once? So, one fine way to do this nicely and to manage them all at once is to have an online outreach through your website. Also, now that you have a website, it becomes a task of a jiffy to update your services! You do not have to send catalogs or notices to your customers regarding the changes. Just update it up online and focus on other priorities of your business.