Imagine the ease of online marketing if you could predict your audience's needs and wants. Instead of blindly creating content and hoping it resonates, you could focus on crafting web pages that your audience is eager to consume. Pages filled with information that directly addresses their queries. This approach would undoubtedly simplify sales. Fortunately, there are free tools available that can help you achieve this.
Just as the National Security Agency collects intelligence, you too can gather valuable insights to better cater to your website visitors. This can be achieved using a set of free tools that form your personalized Internet Marketing Intelligence Toolkit. These tools have proven effective for many, and they can work for you too.
Let's assume you already have a product to sell. How can these tools assist you? Let's explore.
One of the most popular search terms is "FREE". Using these tools, you can discover all the search term combinations that incorporate the word "FREE". For instance, "Free Help", "Free Internet Access", "Free Pictures", "Free Information", and so on.
When you find a combination of search terms that align with your product, create an information web page using these terms as a foundation.
For example, if you're selling a product that helps people quit smoking, instead of aggressively promoting the product, you could create a FREE report page that provides valuable information about the life-threatening risks of smoking and how to quit. Additional keywords to consider might include "cancer", "lungs", "nicotine", "addiction", "health", and so on. This free information page can then direct targeted prospects to your product's sales page.
Here's an online example: How to Quit Smoking
"Keyword Live" is a fantastic, user-friendly program that provides a fresh perspective on online keyword activity. It allows you to observe not just the average searches over the past week, but also the specific searches made on Mondays, during business hours, or at 7pm at night. Keyword Live is available for free at AnalogX.
You can subscribe to Free Email Keyword Reports. They provide you with a report on the most used keywords and search terms. Both are FREE.
To discover which questions are associated with a particular term or search phrase, you can use AskJeeves. It displays the "plain english" questions people use to make their searches, and the web pages relevant to these questions. This can be incredibly valuable as you can design an information page that answers those particular questions that relate to your product.
For example, check out this answer page: Learn How to Make Money Online
To verify the effectiveness of this approach, check out what comes up at AltaVista for these search terms:
Once you get accustomed to having the "Intelli-Marketing" Kit working for you, you'll never want to be without it again. Don't waste your time spamming the search engines with irrelevant content. Simply discover what your web surfer prospects want and deliver it to them.
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