Discover How Search Engines Have Changed

What is search engine abuse?  Well, when keywords started to be used to attract the search engines, marketers started to take advantage of the search engine’s dependence on keywords.  For example, people would use the words sex or xxx as a keyword even though it had nothing to do with the site.  Because this was happening, people were being redirected to other sites that had nothing to do with what they were looking for.

So, search engines developed a system where they would crawl the website to find keywords and content.  Instead of just looking at keywords now, they look for the content to go with them.  This has caused web masters and writers to actually do honest work and provide good relevant content. 

This is now what we call SEO or search engine optimization.  If you haven’t heard of this before now, this is your lucky day because SEO is vital to any online business. 

So, what do you need to know to make the search engines happy?  Make sure that your page is descriptive with 250 or more words.  This can be your web page, an article, press release, etc.  It is good to have keywords, but not too many as search engines can also detect when keywords are used too much.  If it interferes with the grammar of your literature, it probably doesn’t need to be there.

If your articles are too keyword dense, the search engines will know this and not view it very highly.  In fact, many article submission sites simply won’t publish the article if it detects too many keywords. 

Writing for SEO is not difficult, but if you have never done it before, it does take practice.  The Internet is more of a true, honest place to be now, and you can’t get by with what writers used to.  Make sure your content is good and relevant to what you are talking about.  Use your keywords, but use the them sparingly.