You can't row a boat without an oar or build a ... a hammer. And, you can't build an online ... ... Internet ... tools. ... try ... ...
You can't row a boat without an oar or build a house
without a hammer. And, you can't build an online business
without essential Internet marketing tools. Sadly,
thousands try (unsuccessfully) everyday.
Those who do use online tools are generally paying far too
much for them because they haven't yet looked into the
alternative. I'll tell you about that in a minute, but
first...
What's the most important online tool we need? A website,
of course. No brainer. How else would potential online
customers find out if we have what they need?
Next, we should at least have an autoresponder to help
automate our marketing efforts and an ad tracker to keep
track of which ads are pulling and which are a waste of
time. These two are a "must have".
Hold up a minute...
Before we go any further, it's important to mention that I
don't recommend using a complimentory autoresponder, ad
tracker or any other no-cost marketing tool. You never
really get something for nothing. We all understand that,
right?
Who, in their right mind, is going to "give" you a
professional marketing tool without somehow extracting
something from you in return? A crazy multi-millionaire?
No-cost autoresponders, for example, usually have ads at
the top of the message your responder sends out. Do you
really want your potential customer to see someone else's
ad on your promo message?
A good autoresponder generally costs around $20 monthly and
a decent ad tracker around $20 a month. That's $40 for only
two essential online tools. There's no longer a need to pay
that much!
Those who sell online tools at those prices will give all
kinds of reasons why theirs are worth the high prices. And,
maybe they are. If the products are good and the buyer is
happy, I don't have a problem with them charging what the
buyer will pay.
That's capitalism at work. We once paid those prices. Now
we don't. We found a better way.
So, what is the alternative to paying high prices for
online tools (without having to give up professional
quality)?
It's called "bundled services". This is when a company
takes multiple products or services and bundles them into a
neat package so that the consumer gets several services at
a considerable lesser price than if they bought them
separately.
You've probably noticed the major telecommunications and TV
cable companies bundling services over the past year. It's
very effective. The consumer gets more for less and the
companies sell more products and services. Both come out
ahead.
Warning...
Look for an Internet marketing tools company that offers
"solid" tools and not "fluff" or hype. Those that offer
fluff are only interested in taking your money and giving
you as little as possible. This increases their profits,
lightens your wallet and gives you little of substance
in return for what you pay.
Fluff stuff can be things like: eCourse training (instead
of "live" support), an eBook bonus that you can get
anywhere for nothing, "insider secrets" reports, Etc.
Things that are not workable tools at all.
Solid tools are things like: an autoresponder & list
manager, ad tracker, website hosting, URL rotator system,
online conferencing system, "live" training & support, Etc.
Workable tools and solid support that actually helps in
building your business.
Note: There is nothing inherently wrong with eCourse
training, eBooks, special reports or other informational
products (in their right place). Trying to pass them off as
a substitute for solid online marketing tools is not the
right place.
The hallmark of a good online tools company (or any type of
company) is one that operates on the "Golden Rule
Principle". They give you more in product "use value" than
what you pay. It's actually good business to do that.
The products or services will actually be useful in
building your business and the seller makes sure that you
receive an abundance of them.
This creates a happy and loyal customer who will tell their
friends. The customer and seller both win. So do the
friends. That's the way to run a business!
How can you know when you've found such a company? Look at
the product usefulness. Are the tools solid or fluff? Are
you getting your money's worth or paying for hype?
Are there any Internet marketing tool companies that
operate on the Golden Rule Principle and have also bundled
a useful arsenal of online tools at a really good price?
Not many. There are a few. Only one or two are
extraordinary in that they give an abundance of solid tools
at a really low price.
Do a Google search (or use your favorite search engine) and
type in "Internet marketing tools". You now know how to find
the best deal for your online business.
copyright © 2004 Robert Decker
