At the turn of the new century, with the new Television Advertising Channel with its varied Television Advertising Games we’ll know which half is wasted-and so will our Clients-because every visit to our Game(s) and every transaction are a data point that can be tracked. That’s accountability.
This we know for certain. Digital technology has opened the floodgate to electronic commerce. And electronic commerce has changed buying behaviour faster than anyone believed it could.
E-commerce has taken hold.
Online sales are exploding. The Web and electronic commerce already have begun to spawn whole new global businesses-e.g. Amazon.com, E*Trade, eBay. What we see is nothing less than the dawning of a global "digiconomy"- a new form of global distribution and sales that bypasses bricks and mortar and the traditional infrastructure usually associated with the marketing of goods and services. For whole hosts of industries, E-commerce is a faster, cheaper, and far more effective way of selling goods and services anywhere in the world.
Transactional TV
We predict the next pivotal event is the transformation of the passive TV into an interactive transactional tool. Consumers will not need computers to surf the Web in pursuit of buying products and services. They’ll be able to connect with the Web right on their TV sets.
What makes this transformation possible is broadband technology.
The magic of broadband technology is that, unlike narrowband, constrained by phone wires and modems, it brings high-resolution, full-motion, interactive video to the screen, images on the Web, for the first time, will be TV quality.
The most potent marketing weapon.
With the dawning of transactional TV, brand values will draw as much from real time Web interaction as from the traditional TV commercial. The Television Advertising Channel with its Television Advertising Games will make the advertising compelling and interactive.
TAC will be the most potent transactional medium ever and the most effective global marketing weapon marketers have seen.
In addition, it opens up a new era of accountability. For as many people are credited to have said, "I know half the money I spend in advertising is wasted. The only problem is that I don’t know which half."
At the turn of the new century, with the new Television Advertising Channel with its varied Television Advertising Games we’ll know which half is wasted-and so will our Clients-because every visit to our Game(s) and every transaction are a data point that can be tracked. That’s accountability.
Social Media – An epic tulipomania in the making!
The Internet is not an advertising medium, people log onto the Internet to go somewhere, not see advertisements!
Have you heard the one about Super-bowl Ads?
How much longer can Clients go on paying $3 million for a 30-second spot that doesn't wotk?
Rethinking Marketing Strategies: A Call to Chinese Entrepreneurs
In an era where the Chinese economy is making remarkable strides, it's crucial for Chinese entrepreneurs to critically evaluate the effectiveness of traditional advertising methods. The Western world's advertising industry, often perceived as superior, is increasingly being challenged by evidence suggesting that advertising may not be as effective as once believed. This article delves into the pitfalls of conventional advertising and explores the need for innovative communication strategies in the 21st century.
