SEO and Internet Marketing Tips Article Marketing Part 3

As most Internet Marketing specialists are aware, Search Engine Optimization (SEO) is a crucial aspect of any Internet Marketing campaign.Developing a healthy set of backlinks gives your site more credibility with the various search engines, resulting in higher search engines result page (SERP) placement.While all marketers chase after the coveted top position on these SERPs, most are satisfied with page one results.One of the most effective ways to help generate the requisite backlinks for these results is through the use of article marketing.In this third in an ongoing series on article marketing tips, we will examine some best practices that marketers should follow when writing content and posting articles for the purposes of SEO. Keyword And Backlink Placement All Search Engine Optimization specialists should be aware of the fact that keyword placement a major contributing factor to the quality of backlinks.A backlink those links that lead back to the site you are trying to optimize without any contextually relevant and supporting keywords, holds much less value than those which are featured prominently throughout the article, especially in the title.For just about all article sites, your article title will be turned into either an h1 tag or an h2 tag.These tags cause the article title to become a bigger font than the text on the rest of the page, which causes the search engines to give more weight to backlinks comprised of these same words, or word combinations.Article titles are also almost universally placed in the title tag of the webpage, which adds even more value to the links therein. If the site will allow it, marketers should place their first backlinks as high up in the article body as is allowed.Although some sites strictly forbid any backlinks to appear in the first paragraph or above the fold for sites that do allow it, this is definitely a highly recommended strategy.Additionally, keywords used for backlinks should never comprise the sole appearance of those words.Try to make sure that your backlinks are comprised of anchor text made of keywords that feature prominently and often throughout the article. Another easy yet often overlooked tactic for increasing the search engine optimization value of your backlinks is to capitalize them.By simply changing your back link keywords from keyword to Keyword, search engines will give them more weight, and the value of your backlinks will be increased.While this may not be a drastic improvement in the quality of your links, over a period of time and a large amount of links, this juice will certainly make a difference. We see that a properly titled article that contains both relevant and keyword rich content will inspire much greater search engine optimization results.When coupled with proper keyword placement, usage and format, these results will be even greater.With SEO, it is never a single aspect of your Online Marketing campaign that will yield results, but the combination of many factors.The more efforts you successfully implement, the better your chances are for delivering results both you and your clients can be proud of.