Did you know that there are seven ... ... literary persuade people to buy?When I first used them in my sales letter I ... ... rate by 257% ... You can use the
Did you know that there are seven psychological techniques
that literary persuade people to buy?
When I first used them in my sales letter I increased the
response rate by 257% overnight! You can use them not only
in your sales letter but also in your ads, headlines, and
even newsletter.
Trigger #1: Reason Why
Tell people WHY you're doing something. Don't be a mystery
for your customers. People are more likely to buy from an
ordinary person they know something about.
Are you giving 25% discount on your product? Give the people
honest reason why. Are you limiting the number of products
you want to sell?
Tell people why.
If you tell your visitors about the reasons of doing
something they will be more likely to trust you and to buy
from you.
Trigger #2: Specifics
Tell the specifics. "How I made $1,057 in a week" sounds
more believable than "How I made $1,000 in a week".
People are sceptic. If you include specifics people will be
more likely to believe you.
If you state a fact, make it specific. General numbers never
sounded plausible.
Trigger #3: Curiosity
We all are extremely curious. We want to know answers to our
questions. Tell people not to open this email and they will
open it. Because they want to know what's inside.
Headlines like "Discover the hidden secret of free ezine
advertising" are always producing great results. You
immediately want to know "What secret?".
Curiosity trigger is a great way to get your email opened.
It also works great in ads and in articles. Like the title
of this article:
"What Are 7 Psychological Triggers That Make People Buy?" :)
Trigger #4: Fear to Lose Something
People are most likely to buy from you if they are motivated
by fear to lose something than if they are motivated by
desire to gain something. That's why deadlines and limited
production numbers works well.
Use deadlines in your copy. Run 3 days specials or limit the
number of products you want to sell. Make people act now by
letting them know that it is a limited time offer.
Trigger #5: Questions
Ask questions. By asking questions you get people involved,
they automatically start to think to answer your question
and become more responsive to your message.
What headline would grab your attention:
"You are wasting money on ezine advertising" or
"Are you wasting money on ezine advertising?"
Trigger #6: Stories
Nothing can be better than a good story. It's easy to
influence people just by telling them a good story.
A lot of famous copywriters used this method in their sales
letters. You can tell a true story about your customer. Or
about yourself.
A real life story about something the product has done to
improve someone's life will build your credibility and
motivate people to buy.
Trigger #7: Facing a Problem
Every product is a solution to particular problem. Don't
rush into presenting the solution you have, make sure you
first make your visitors to face the problem.
Present the problem and agitate it so people would feel the
pain of situation. Spell out the problem, tell them how it
feels. Only after you've got readers interest present your
product that provides the solution.
Apply these seven psychological techniques to maximize your
sales and increase the response rate of your ads.
The Key To Loosing Weight And Keeping It Off
Do you want to lose weight? Of course you do, otherwise youwouldn't be reading this. Let me ask you another question. For how long do you want to lose weight?How Music Can Help You Burn More Fat
Browsing one of the Russian websites I have recently found a little article claiming that music can affect our health both improving and worsening it. That sounded very interesting and I decided to research how can music actually affect our well-being.Why Traditional Goal Setting Doesn't Work
If you have a $100.000.000 in the bank, drive new Lexus, look like a movie star and have a perfect health save yourself some time and do not read this article. This article is for people, who don't have all these things, but are planning on changing that slight inconvenience.