When and Why to Use Die-Cut Postcards

There are thousands of businesses who have used traditional and old fashioned rectangular postcards for their direct mail marketing campaign. They use the same standard sized postcards such as 6x11, 6x8 etc. People obviously get bored by the old rectangular postcards. If you offer something new to them, they will definitely attract toward your message.

Different and unique things of-course grabs the recipient’s attention then why don’t you try something different instead of old and traditional things. Instead of using rectangular postcards, you can use die-cut postcards for the high impact. The Die-cut design of postcards is the custom-made designs. You can cut any shape you need for your postcard. For instance, you can cut the shape of heart, cake, top hat, or any car. There is not limit of designs; the only limit is your imagination.

Where die-cut postcards are needed?

If you are mailing simple promotional offer, you can use simple standard cut for this purpose.  The standard size and design of postcards are more cost effective. They are cheaper to make and cheaper to mail. When response is critical and you want to get highest response then you should resonate with your audience. For this purpose, you need to make something different such as die-cut postcards. It will definitely grab your recipient’s attention like no other mail.  Die-cut postcards are just amazing for the announcement. You can use them for announcing an event such as any sale, sales ticket, big ticket items etc.   

Consider a situation, when you open a mailbox you just pull out envelops, circulars, envelops or other squared, circled stuff – right? But think about the shape of card such as gorilla. If you got a postcard of gorilla shaped, then what will you notice first? Envelops or the postcard with a unique gorilla shaped? What your kids will notice? Would you like to share it with others? Yes. Ofcourse! You will notice the postcard first, your kids will like to post it on the fridge and wall, you would like to share to your friends and family.

Thus, choosing a die-cut postcards are always best way to go further, whenever you feel response rate is critical. They will always stand out for your business to get the attention of your postcard market. The perfect combination of postcards can be a best design with a well written message. A good design will grab your targeted audience attention and a good informative message will help your targeted audience to learn more about your business.