De Beers, the renowned London-based diamond company, pays homage to its rich history with the launch of the 'Old Bond Street' engagement ring, named after the location of their inaugural store. This new design embodies the brand's commitment to timeless elegance and its deep-rooted connection to the iconic London street. De Beers, a name synonymous with diamond excellence, continues to intertwine its legacy with innovative craftsmanship in this latest offering.
Founded in 1888, De Beers has been at the forefront of diamond exploration and mining. The company revolutionized the industry in 1939 by introducing the "4 Cs" (cut, clarity, color, and carat) as the standard for diamond valuation. Their iconic slogan, "A diamond is forever," coined in 1947, has become synonymous with the enduring appeal of diamonds.
In 2001, De Beers partnered with Moët Hennessy Louis Vuitton (LVMH) and subsequently opened their flagship store at 45 Old Bond Street, London, in 2002. This marked the beginning of their global expansion, with the first international store opening in Tokyo in 2003, followed by New York, Hong Kong, and Beijing.
The 'Old Bond Street' engagement ring, also known as the DB classic solitaire ring, is a testament to De Beers' London heritage. Launched in March 2014, this ring features a solitaire diamond in a unique V-shape setting, designed to enhance the stone's brilliance and light performance. The ring's simplicity is its hallmark, with perfect proportions and a refined four-prong setting that elevates the diamond, creating an illusion of it reaching out to the beholder. Crafted in platinum with a 2.1mm band, the 'Old Bond Street' ring is celebrated for its timeless and elegant design.
De Beers offers a variety of color and clarity grades for the solitaire diamond, with prices starting at approximately £1,250.00. Each diamond is meticulously priced according to the 4 Cs, ensuring that each ring is as unique as the love it symbolizes.
De Beers' partnership with Women for Women International through their 'Moments in Light' campaign reflects the company's dedication to social responsibility. This initiative supports women in conflict-affected regions by providing them with job skills training, business assistance, and education, aiding in their emotional and financial recovery.
The executive director of Women for Women International has praised the 'Moments in Light' campaign for its tangible impact, enabling women to learn new skills and gain confidence to rebuild their lives, families, and communities. The 'Old Bond Street' engagement ring, therefore, carries not only the prestige of British craftsmanship but also contributes to a cause of global significance.
In conclusion, the 'Old Bond Street' ring from De Beers is more than just a piece of jewelry; it is a symbol of enduring love, a nod to the company's storied past, and a beacon of hope for women around the world. With each ring sold, De Beers continues to weave its narrative of luxury, heritage, and philanthropy.
De Beers' history and commitment to social responsibility are well-documented, reflecting the brand's stature as a leader in the diamond industry. Meanwhile, the Women for Women International website offers insight into the life-changing work supported by De Beers' initiatives.
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