The Power of Drop Cards and Effective Ways to Utilize Them

Understanding the Purpose of Drop Cards

Drop cards are designed with a singular objective - to incite curiosity and elicit a response. Unlike business cards, which often contain a wealth of information, drop cards are characterized by their brevity. They usually carry a short, compelling message and provide immediate contact methods. For instance, a drop card might read:

"BE A STAY AT HOME PARENT! 1-800-663-0151"

Effective Ways to Distribute Drop Cards

Drop cards can be used in a variety of ways, similar to business cards. Here are some creative suggestions for their distribution:

• Leave them on restaurant tables along with your tip.
• Place them on toilet paper holders in public restrooms.
• Include one in every piece of mail you send.
• Leave them on public telephones.
• Hand them out to everyone you meet.
• Place them on top of vending machines in lounges.
• Insert them in books and magazines at your local bookstore.
• Leave them on shelves in grocery and variety stores.
• Leave them in the back seat of taxi cabs, and on the seats of public transportation.
• Leave them in changing areas in clothing stores.
• Slip them into the pockets of clothing at clothing stores.

With drop cards, you can effectively pique the interest of potential prospects in the opportunity you are offering. It's worth noting that drop cards can also be printed as decals or on items such as matchbooks, further expanding their potential reach.

Business cards and drop cards may seem similar, but their usage and impact can be vastly different. Understanding these differences can help you leverage the power of drop cards to their fullest potential.