Promo Items that Add Value

Hard sell tactics have been exchanged for more social sales models that approach prospective customers with a genuine desire to aid them achieve their own personal goals through products and services that really work. In this changing marketing dynamic, promotional objects are more effective advertisers than ever. By choosing to encourage your organization brand through advertising pieces that add real value to the lives of your recipients, you are putting the ball into their court and allowing them to make the first move toward becoming active clients.

Why it Works

Instead of beginning a new relationship with a prospective customer by asking them to give you their time, their attention and ultimately their money, advertising gadgets let you begin the relationship by being the first one to give. This drastically changes the relational dynamic with potential new clients, stimulating a general feeling of goodwill for your organization on the part of your recipient.

In addition, when you distribute promotional gear that add real value to the lives of the individuals that comprise your niche markets, you are effectively demonstrating an ability to improve the quality of their everyday lives in a practical and tangible manner. This done, your recipients are likely to call you to mind the next time they need another one of their needs met that falls into your business's field of expertise.

How it Works

Before distributing marketing merchandise to the masses, it is imperative that your corporation invests appropriate time and resources into selecting gadgets that will bear direct relevance to your targeted markets. For instance, distributing plastic pens to corporate executives would be a tragic mistake that would likely damage your corporation's reputation amongst these recipients for a long time coming. Nonetheless, distributing high quality marketing pen sets to these same executives would likely gain you great favor amongst these individuals and would likely result in new and lucrative accounts.

The key is to find marketing gadgets that can add real value to the lives of your recipients, while at the same time building brand awareness for your venture amongst your target markets. To this end, you should know the age, income bracket, interests and concerns of your specific niche market. Once you have this information, you can select marketing pieces that are likely to be well received by the individuals you wish to reach with your business information.

When you select highly specific advertising merchandises and distribute them to the right people, the positive effects on your organization's bottom line will likely be dramatic.