The Backbone of All Internet Promotion

There is an interesting phenomenon that should really give you some
insight as to what you should be doing in terms of promotion.

As an ezine publisher, I really believe I get to see everything. No, I
don't know everything, but I do get exposed to everything.

I've noticed a funny thing, however. The Internet is full of "how to
promote" manuals, ebooks, reports, programs, email courses, and
sites. Often times, I meet up with people that are selling these 'how to
promote' items, and guess what it is a lot of them ask me?

That's right, how to promote! How do they get more traffic? What
do I think is the best form of promotion?

Now that's ok, I'm not complaining, but can you see a couple of
conclusions that might be drawn from this occurrence?

One, apparently none of these 'how to promote' items have all the
answers, and two, ezines are the answer. That's right, eventually
everything and everyone comes to the ezines.

Where do you see ads for buying guaranteed visitors? In ezines,
right? Now if those places could get all the visitors they wanted from
their own guaranteed visitor service, would they be advertising in
ezines?

What about search engines? Where do people learn more about
using the search engines? In ezines, right? And even when you find a
site through a search engine, what do all the successful marketers have
on their sites? That's right, a subscription box for their ezine or
newsletter.

Basically, the formula for successful promotion is one, get an email
address then refer the person to your site, OR get them to your site
and then ask for an email address.

Now, what's the best way to get someone on your email list? Offer
them something of value, right?

Ok, so what valuable items can you offer that will give you the best
repeat contact? Free ebooks give you only one contact with
a person. Sending them a free report or auto responder course gets
you 1 to maybe 12 contacts with them. Now, how long can you stay
in contact if they opt in to your ezine? Sure there is the unsubscribe
option, but until that is taken contact is unlimited, right?

Now, what about effectiveness in promotion? The best way to
promote your business is to get it mentioned in front of people that are
actually reading. Now, I know not everybody reads my ezine every
time they get it, and in fact some I know signed up for a free ad and
have never read it. Oh well, that's their loss.

Still how many more people are likely to read an ad in a content rich
ezine with articles specifically written to help them as opposed to an
ad posted next to 2000 other ads, or a web site that 'pops up' as an
extra to a site they just decided they wanted no more to do with and
left?

No, I'm not trying to say ezines are the only way to promote. Other
means of promotion can be worthwhile. My point here is that
eventually, and in some way, everything else always comes back to
ezines.

Look at it this way, ezines are the backbone of Internet promotion
and other methods are ribs. Yes, we need our ribs, but what good
would they be without a backbone, and if you had to give one of them
up, which would you choose? A rib or two would be a small sacrifice
in order to keep your backbone, wouldn't it?

Using this logic, it only makes sense to have your ezine as well. Every
other method you use to get visitors to your site instantly becomes
more effective when those visitors subscribe to the free ezine you
offer. This gives you the opportunity for repeat contact. Now
seriously, would you rather have just one chance at getting a sale from
your site's visitors, or would you rather stay in touch and keep your
product or opportunity in their mind indefinitely?

Sure, use other methods, but coordinate them around your ezine and
you'll achieve better long term results.

Everything eventually comes through my ezine. I hear about new
opportunities as I receive ads for them. I get offers from others to
promote for them, and quite often receive what it is they are
promoting for free just for my honest review. I then pick and choose
which ones I want to promote based on the item's usefulness.

Ezines are the backbone of Internet promotion. I honestly believe this
and welcome anyone who thinks otherwise to contact me and give me
their opinion.