Welcome back to my little documentary (or moc-umentary as I prefer to call it). We are now on Part 2 of a 5 part series exploring the lives of five fictional artists who are all racing toward a six-figure income with very different approaches. Though the casts of characters in this moc-mentary are indeed fictional and sometimes silly, the techniques are not. These are the same skills that artists like you use day in and day out to survive and thrive as independents
Freddy also went the extra mile and made it affordable, so that for only $15 per year, you too could become a Faithful Fanatic and receive all the Fast Freddie trinkets and news you could handle. Plus you would automatically be first in line to buy the up-coming Freddy and the Fender Bender’s album “Switching Lanes.” Who could turn down such a deal?Apparently his fans couldn’t because - much to Freddie’s surprise – most of his email list signed up, as did a steady flow of people from his gigs. By years end he had managed to grow his Insiders Club to a robust 2500 people. Excited by what this might mean to his bottom line Freddie pulls out his trusty calculator to figure the take. To Freddie’s’ dismay he finds that his 2500 fans giving him $15 each yields him a fat $37,500 per year just for joining his well thought out Insiders Club.
In case you are following along on the math – Freddy took the yearly due of $15 and multiplied it by the total number of fans that Freddy had in his club, which is 2500 fans. When you hit the “equal” button your calculator would undoubtedly show $37,500.
Now as good as Freddie is at getting people to join his club, he was not as good at selling them on his new CD. All told only 50% of his club (1250 people in all) ended up purchasing his highly anticipated CD, which he offered for 15$ to the public, but for only $12 to his Faithful Fanatics. The CD cost him $2.50 per unit including studio and duplication costs. So this netted him $11,875 from those sold to his club members. He sold another 800 randomly at all of his gigs, which netted him an additional $10,000 for a grand total of $21,875 in CD sales.
I’m sure you’ve already figured this one out, but the math goes like this: Freddie offers the CD to his club members for $12. It costs him $2.50 each, so the per CD profit is $9.50 [$12 – $2.50 = $9.50]. Next he took the 1250 sales and multiplied it by the $9.50 profit per CD and arrived at $11,850. Freddie then figured the CD sales to his non-club members. Those CDs still cost him $2.50 each but he sold them for $15, so the per CD profit is $12.50 [$15 – $2.50 = $12.50]. Next he took the 800 in non-member sales and multiplied them by the $12.50 per CD profit and arrived at $11,875. And, of course, both $10,000 and $11,875 added together equal $21,875.
Freddie had one more shortcoming. For all of Freddie’s ability to get fans to join his club, he still hadn’t grasped anything beyond the basics of booking.
Consequently he averaged only two gigs per week. But the buzz on the streets was pretty good so he managed to attract an average of 320 people to each of those gigs. He also hadn’t learned how to negotiate either, so his split of the cover charge was still only $1.25 a head. According to his figures, his 104 gigs a year multiplied by 320 people per gig, multiplied by $1.25 each, netted him $41,600.
When Freddy sat down at year-end to do his taxes he added all these totals together and was rather fascinated at the results. He punched in the first number from the CD sales totals of $21,875 and hit the “plus” button to add it to the $41,600 from his gigs, which showed him a total of $63,475. Finally he added the $63,475 to the $37,500 from his Faithful Fanatics Club and hitting the “equal” button made him pause. Freddie rubbed his eyes and saw that he had brought in a grand total $100,975!Not to shabby for a guy with no sales skills and a light booking schedule. Editors Note: As an update to Freddie’s progress, he has recently avowed to read more on booking and promotions and see if he might get a few more gigs and bump up his average crowd size a bit. We think this recent surge in motivation is due to the custom rebuilt Ford F-150 he has his eye on, and a pretty girl name Felina. But were not sure. ☺ Join us next time as we visit the urban jungle of South Philly and check out how the rapper MacDaddi gets his profit on.
5 Paths To $100,000 Per Year Part 3: Mac Daddi's Way
Welcome back to our unique exploration of five fictional artists striving for a six-figure income through diverse and creative strategies. In this third installment of our series, we delve into the world of Mac Daddi, a graphic designer and hardcore rapper from South Philly, whose innovative approach to merchandise drives his financial success.5 Paths To $100,000 Per Year Part 1: Gidget’s Way
Pull up a seat and enjoy the first in a five-part documentary (or moc-umentary as I prefer to call it) exploring the lives of artists just like you on their quest to make $100,000 a year as independents. Though the characters in this moc-umentary are indeed fictional the techniques are not. These are the same strategies that successful independent performers, artists and bands use day in and day out to profit from their passion for music.Four Tactics to Pack Fans Into Your E-mail List
Have you been dreaming of a huge email list? The kind of list that with one click of the “send” button hordes of fans mobilize to come see your shows, or play your new track at garageband.com? If not, then shame on you. A well maintained and growing email list is a mighty tool. Why? Because it provides a quick and easy way to keep in front of your adoring fans, and it is absolutely FREE.