In every aspect of life, we are constantly selling. Whether it's a child persuading their mother for a cookie, or a CEO negotiating a million-dollar deal, we are all salespeople. We sell our ideas and beliefs to our colleagues, superiors, and family members. We sell products, services, and concepts. This article will explore three simple yet effective strategies to sell anything, whether in person, over the phone, or via email.
One of the most effective sales strategies is simply starting a conversation. This was a lesson learned by Ted, a successful salesperson who manages to close deals 98% of the time. His secret? "I just talk to people," he says.
Ted's journey to success began when he was struggling to make sales early in his career. In his frustration, he abandoned his sales pitch and started engaging in genuine conversations with potential customers. To his surprise, people started buying. His sales began to increase, eventually leading him to become the top salesperson in his region.
Observing Ted's approach, it's clear that he shows genuine interest in his prospects. He talks about their interests, making them feel like they've known him for a lifetime. After establishing a rapport, he casually suggests an order, and 98% of the time, they agree.
Another effective sales strategy is asking questions. This is particularly useful when selling products or services, as most customers may not be fully aware of what your product can offer.
For instance, if a customer is looking for a new desktop in your computer store, ask questions to determine their primary interests. Are they concerned about processing speed, reliability, or a specific feature? What do they like about their current computer that they fear losing with a new one?
By asking questions, you can identify the customer's main concerns and provide them with relevant information. This not only eliminates doubts but also establishes you as an expert who is ready to help. The customer will appreciate your interest in their needs, making them more likely to make a purchase.
The third strategy is explaining how your product or service works. Most customers may not fully understand the intricacies of what they're buying, and providing them with this knowledge can enhance the value they get from your product or service.
For example, many people want to send press releases to the media but don't know how to write one, how to send it, or if the media will even be interested. As someone with experience in radio and TV, you can provide valuable insights into this process, which customers will appreciate.
By taking the time to explain how your product or service works, you bring customers closer to making a purchase.
At the heart of these three sales strategies is human interaction. In an age where it's difficult to get a knowledgeable person on the phone or a personalized email response, customers appreciate good old-fashioned attention. By starting a conversation, asking questions, and explaining, you can attract more customers and sell more products and services.
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