Embedding A Twitter Feed On Your Website – Should You Do It?

Twitter is looked up to by millions of active daily users to gather information and updates on what is happening globally, thoughts that people share, know trends and seek inspiration.  Twitter has become an influential platform that demands businesses to design strategies out of the box and help them generate greater engagement, conversion, and revenue from the platform.  Irrespective of how robust your Twitter marketing looks, you can always unveil better strategies to market your brand, increase its awareness, attract and entice audiences.  One way to do this is to embed Twitter Feed on websites.  Wondering what it is and why should you Embed Twitter Feeds? Make your way to the end.  Embed Twitter Feed On The Website - An Overview On Twitter, unique, diverse, and attractive content is created by the brand's users via hashtags, handles, mentions, etc., Twitter around its products and services. Aggregating this content and displaying it on your website with the help of social media aggregation tools like Taggbox can help in amplifying the interest of your website's visitors.  But, not all the posts generated by your users will be relevant to your brand. Hence, moderate the content and align with the brand's authenticity to allure user trust and engagement.  UGC is dominating marketing strategies formulated by marketers, and how! Maybe it is about time for you to optimize its influence too.  Why Should You Embed Twitter Feeds On Your Website? #1 Boost User Engagement & Interactions User engagement is the key to determine if the brand and its website are performing well. The quality of content getting displayed on the website is directly correlated with the interactions between the brand and its users.  Precise, informative, and versatile content created on Twitter can effortlessly attract visitors and increase their engagement, resulting in an enhanced dwell time. #2 It makes your website look attractive. A website's look is an essential determinant of its appeal to visitors. Tweets, retweets, visual content, celebrity endorsements and mentions, influencer reviews, etc., not only augment your website's look but also increase the trust of your visitors.  Customize the look of your feed by adding fonts, layouts, and backgrounds that match the aesthetic of your brand and make your website look exquisite and responsive.  #3 Increase your marketing footprint and reach Not all of your website visitors are going to be Twitter users. Embedding feeds from the platform is the best way to let them know what your users are saying about the brand. Embed Twitter feeds on websites can help you spread the word about your word authentically and increase its awareness amongst potential customers.  Moreover, when you embed Twitter feeds on websites it can also increase your Twitter followers. Can you have a better two-way deal?  #4 Generate trust by showcasing social proof Social media platforms are a hub of user-generated content. Being a powerful method of word-of-mouth marketing, it can advocate for your brand and the products/services offered.  Embedding feeds from Twitter is an amazing way to display the existing users' reviews and experience with the brand. In return, it boosts the authenticity and credibility of the brand.  Users feel more confident about their purchases, which also positively impacts the revenue generated by the brand.  #5 Spotlights Celebrity Interactions With Your Brand  If a celebrity endorses your products, take them to your advantage by bringing them to the spotlight. Embedding is the best way to do it.  Moreover, users are attracted better when they see their favorite celebrity endorse a brand. So, why not leverage it to fetch their attention?  Having celebrities talk about your brand will also improve its social standing, while embedding the same will improve the amount of attention it gets from the visitors.  Over To You Embedding Tweets has a powerful impact on the minds of the visitors. You can embed Twitter Feeds either by self-embed method or with the help of social media aggregating tools like Taggbox, etc.  With more and more brands globally opening up to embedding feeds on their website, it has become crucial for others to keep up in the competition by leveraging smart and effective ways.  Now that you know the important benefits of embedding Twitter feeds, you should probably update your marketing strategy checklist.