How much should businesses invest in SEO? The answer to this question cannot be given in one word. When it comes to the optimization of your website, it is not considered an expensive investment if yo...
How much should businesses invest in SEO? The answer to this question cannot be given in one word. When it comes to the optimization of your website, it is not considered an expensive investment if you look at the benefits of SEO. In this article, we are therefore going to read about search engine optimization pricing. Keep reading to learn more.
Before getting into a detailed discussion, let's understand why invest in SEO in the first place. As per a study conducted by Google, businesses that get online visibility and exposure grow at a faster pace than those companies that don't. With right keywords selection, analysis, on-page and off-page optimization, unique content creation, and apt meta title and descriptions, you get a better return on investment. For example, if you are looking for SEO services in Quebec City, you will be able to target both local and global customers based on your requirement and the pricing plan you choose.
Pricing Models
Many small businesses and startups ask how much they are supposed to invest. Well, to answer that question, you need to know about the 3 types of pricing models such as per project, per hour, and monthly plans. Let's discuss these one by one.
Per Project
As far as per project cost is concerned, you need to make a down payment of at least 30 percent. The remaining amount is payable after the successful completion of the SEO campaign and once a redesigned website goes live.
Per Hour
When it comes to hourly rates, the cost varies from $20 to $200 an hour. Why the difference? Well, the following factors will answer your question:
The Size of the Website- The bigger the website, the more you are required to pay.
Geographical Region- Studies have shown that optimization services in Australia are more expensive than the United States.
However, there are exceptions. You will find digital marketing agencies that offer comprehensive services and their hourly rates are $30. This is quite economical.
Monthly Charges
If you opt for a monthly plan, it would cost you between $500 and $1500. This is the best pricing plan to choose from because most clients in the United States prefer this plan as it is cost-effective.
What Pricing Model Should You Choose?
The type of plan you choose depends on your business requirements. Some clients prefer to opt for a search engine optimization pricing which is the combination of all the 3 plans discussed above. For example, if you want a compete redesign and optimization of your website, you need to pay a fixed rate for the designing purpose. Then, there are Internet marketing agencies that combine monthly and hourly rates. This point can be better explained with the help of a suitable example. For instance, if an agency charges $40 an hour and a client's budget is $800 in a month, then 20 hours should be allocated for working on an SEO project.
The pricing and plans vary from one company to the other. If you want a strong visibility on the web, it's prudent to opt for a monthly budget of $500-$1000.
Do you have any questions? Please comment.
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