Best SEO Strategies can boost your website rank on Google or any other SERP and can generate more lead for your business. In this article, we are goign to talk about best SEO stragies which will work for you.
As a digital marketing guru who has always wished to start on his own and have a website with all the glitz and glamour to bring prospects and finally clients to your site, you are a whizkid, you also know that SEO is vital to ensure your website receives an adequate number of visitors. But are the rest of the sites so lucky? Are their administrators aware of the steps needed to ensure the search engines rank their websites higher up during keyword search? Are they aware that the search engines do not care about how good the pictures are on your website or the design of the site? The sooner the website administrators understand the basics of SEO, the better it is for your website. We will now discuss the important SEO strategies to help you with the WordPress site.
Start with the basics
The risks of a cyber-attack against a website are immense. If you have an e-commerce website, the problems are more pronounced. As its policy, since July 2018, Google has started to mark non-HTTPS sites as insecure. Thus, the requirement to secure the communication between the web browser of the visitor. To be safe, you will need to buy SSL Certificate. It will ensure that any third party cannot read the conversation without having access to the same. You may use an SSL Certificate based on the nature of the domain structure that you are having.
It is now widely understood by the SEO fraternity that installing security features on a website is a prime necessity. It is effortless. All you need to do is to buy SSL Certificate. It will improve the trust factor of the site and ensure more visitors and show that communication with the site is secure. It will mean a lot for e-commerce websites. Any website that stores visitor demographics or financial information should ensure to check all security checkpoints periodically.
Put on the shoes of the visitor
Your website ensures to speak to the visitor on your behalf. So, your website should ensure it is friendly for the user. Also, you must ensure that your website provides a great experience to the visitor. So much that he may turn into a lead. One more point you must keep in mind is that most visitors will be using their mobile phones to visit your site. So, do inform your developer to ensure that the selected website themes are optimised for smartphones with varying display sizes.
Your visitor will be visiting your website mainly by viewing the meta title and description. You should embed the keywords in such a manner that it gels with the rest of the story. The meta tags should be such that they will entice the visitor to visit your website. Now, once the visitors are browsing through your website, you must ensure that they stay on your website and gather as much knowledge as they can. So, you must have keyword enriched content. Having the proper keyword density also helps in positive SEO.
Any visitor to your website would not like to have problems browsing through your website. It is also essential to submit the sitemap online and allow search engines to crawl your site easily.
Using links properly
A great way of marketing your content is to create backlinks. Various websites will allow you to publish relevant content and thereby create backlinks to your site. It is also imperative to cross-link multiple content within the website. Administrators must watch out! They must not be out of context, though.
In this context, our readers must know about Google's Penguin update that penalised link farms and links that were bought. As a result, a lot of websites had seen a drastic fall in their rank once this update was live.
Given such a stance of the search engines, we should always be on the lookout to optimise the links and not go overboard. Search engines are also keeping a keen eye on the use of anchor text. While it is fine to link back to a relevant article, it should not go out of context.
Ensuring highly optimised content
Content occupies an important in online marketing. Creating enticing content is a primary requirement when you are setting out on your SEO journey. After creating the content, you should also ensure that the relevant keywords are inserted keeping in mind the keyword density best practices. Do check the content for plagiarism before publishing it on the WordPress website. It is because search engines penalise copied content. Also, ensure that the content can be shared online. Have the social sharing buttons at the best place to allow your visitors to share the content to their social media pages.
Once the content is ready, you will need to add the meta tags. It will go a long way in pulling viewers to your website. Once the meta title and meta descriptions are in place, ensure that you have the heading tags in place. It is essential from an SEO perspective and enhances user experience also. You need to pay heed to the permalinks also. As these are the first steps to bring traffic, the permalinks should relate to the underlying content.
Work closely with the developer
Your developer will help from you while choosing the theme of the website. While you need to ensure that the colors of your brands are available, do request your developer to ensure that the site speed is not compromised. It is vital that the site loads with 2-3 seconds. Your developer should be able to optimise the image sizes and ensure that the site does not become unnecessarily heavy. Also, plug-ins will help to work faster.
Conclusion
The search engines are continuously changing the parameters to rank the websites. In our article, we have dealt with the SEO best practices that will ensure optimal results for your WordPress website. You need to keep the above points in mind to ensure your website ranks higher in the SERP order.
